We're a small team of builders. We love data and we love creators.
OutlierKit is built by Jose, Ayush, and Aditi. We are a small team. We think YouTube is the most important place for content right now. The people who build on it deserve better tools.
Why we're building this
YouTube stopped being a toy platform years ago. Agencies build client programs on it. Brands treat it as a primary acquisition channel. The space keeps getting bigger every year.
But the tools have not kept up. Most YouTube tools help you pick one keyword or one thumbnail. That is fine for one video. But real work is bigger than that. The real question is: what does the whole space look like, and where do I fit in it?
That's the gap we're closing.
Our flagship product is Competitor Studio. Enter any channel and get a complete niche map: competitors, outliers, audience psychographics, sponsors, monetization, and comment intelligence in one report.
What we believe in
We believe in YouTube. We believe in creators who build real businesses on it. We believe in agencies that run many channels and need real answers for their clients. And we believe in companies that use YouTube as a smart way to grow, not a lucky guess.
Who we're building for
OutlierKit is for three groups of people. What we build next comes from what they need.
Agencies
They run many channels and need fast answers for clients. They are tired of using five tools to get one report. One Competitor Studio run maps a client's whole niche: competitors, outliers, sponsors, and audience data in a single report.
Businesses
They use YouTube to find leads and grow. They want to know what works in their field before they spend money. The same niche report shows which sponsors already pay in their space and which content gaps are still open.
Creators
They want to grow with a plan, not a guess. They treat YouTube like a real job, not a hobby. Outlier Finder flags videos beating a channel's median by 3x-10x, so the next upload starts from a proven format.
How we work
Data over guessing
Creators who win again and again don't get lucky. They know what works before they make it.
Useful over fancy
We'd rather show you one thing you can use than fifty numbers you'll skip.
Honest about our tool
We tell you what we do well and what other tools do better. Trust grows over time. Hype doesn't.
Build for real work
Every feature has to help someone get their job done. If it doesn't, we cut it.
Where we're going
We are still early. There is a lot we want to build. There is also a lot we will say no to. But the path is clear. We want to build the best YouTube research tool out there. And we want to keep it open to the people who need it most.
If you are a creator, agency, or business that takes YouTube seriously, we would love to have you with us.
Jose, Ayush, and Aditi
Book a demo
We'll show you OutlierKit on a channel you pick. No slides. Just the product, your space, and the data.
Book a demo