For marketing teams
Get real customer insights from YouTube comments
See what buyers say about your category, in their own words. Ask OutlierKit MCP in Claude. Use it in your next campaign.
30 minutes with the founder · Or start a free trial, no credit card
4.9/5 on Product Hunt · 20K+ creators use OutlierKit
We market home espresso machines. Read the top comments on a popular Ninja vs Breville review. What do buyers care about?
outliers_searchvideos_commentsFour themes from the 19 top viewer comments on one review:
| Theme | In buyers' words | Comments |
|---|---|---|
| Price and deals | "the Ninja's price was unbeatable" | 5 |
| Ease over barista skill | "80-90% of results and 10-20% of the effort" | 4 |
| Switching machines | "tired of my Nespresso" | 4 |
| Will parts hold up | "The only worry I have is the tamper." | 4 |
Sell ease, then answer durability. Buyers praise café results without barista skill. Their main doubt is whether parts hold up, so put the warranty in the ad.
How marketing teams use OutlierKit
Ask OutlierKit MCP in Claude
Copy a prompt. Paste it into Claude. Get the answer back.
Find the top videos about [category]. Read their comments. List the top 20 objections, quoted.
- You get
- 20 quoted objections
- Tools called
- outliers_search, videos_comments
- Cost
- 2 to 10 credits per tool call
Pull the first 30 seconds of the 10 best videos on [topic]. What hooks do they share?
- You get
- A hook swipe file
- Tools called
- outliers_search, videos_transcript
- Cost
- 2 to 10 credits per tool call
Our campaign idea is [idea]. Find videos that tried it. Did they beat their averages?
- You get
- A go or no-go
- Tools called
- outliers_search
- Cost
- 2 to 10 credits per tool call
New to OutlierKit MCP? Connect it to Claude in two minutes. Prefer your own dashboards? Use the API.
OutlierKit MCP vs the focus group
| OutlierKit MCP in Claude | By hand | A focus group | |
|---|---|---|---|
| Real words | Quotes from people who chose to comment, not paid panelists. | Guesswork | Paid panelists |
| Proven hooks | Openings that beat averages, with the numbers. | Brainstorms | Not covered |
| Fast | One prompt, one afternoon. | Weeks of reading | Weeks to recruit |
| Cost | From $49 a month, OutlierKit MCP included. | Your team's time | Fees per study |
Campaign insight, backed by real comments
Liz Happybeans' Ninja vs Breville review has 57K views and 115 comments. The top 19 viewer comments raised price five times, ease of use four times and durability four times.
Nobody was paid to say that. They chose to comment, in their own words.
Marketing-led channels, broken down
Full breakdowns of marketing and business channels, with the hooks and formats behind their outliers:
OutlierKit Channel Analysis
Alex Hormozi
Business & scaling
- Subscribers
- 4.3M
- Avg views
- 199.1K
- Total views
- 1.1B
OutlierKit Channel Analysis
Growth In Reverse
Creator-growth teardowns
- Subscribers
- 3.1K
- Avg views
- 1.2K
- Total views
- 99.1K
OutlierKit Channel Analysis
Matt Wolfe
AI news & tools
- Subscribers
- 977.0K
- Avg views
- 102.2K
- Total views
- 75.6M
OutlierKit Channel Analysis
Codie Sanchez
Boring Businesses & Financial Freedom
- Subscribers
- 2.2M
- Avg views
- 427.8K
- Total views
- 406.8M
Stats are from our most recent snapshot of each channel. For live numbers, outlier videos, and up-to-date revenue estimates, run a fresh analysis on OutlierKit →
Why this exists
YouTube research used to mean 30 open tabs and a spreadsheet nobody kept up to date. So the call got made on gut.
I built OutlierKit to do that pull for you. It compares every video to its own channel's normal, so the real winners stand out. Use OutlierKit MCP in Claude, ask in plain English, and get back the table you were about to build by hand.
Aditi, founder of OutlierKitBook 30 minutes. Leave with your buyers' real words.
30 minutes with the founder · Or start a free trial, no credit card
Book a demoQuestions
What is YouTube intelligence for marketing teams?
It means using YouTube videos and comments as market research. Viewers post their objections and questions in public, for free.
Does OutlierKit cost money?
Yes. Plans start at $29 a month. Pro is $49 a month and adds OutlierKit MCP. Max is $199 a month for teams tracking 50 or more channels. Every plan starts with a free trial, no credit card.
What is OutlierKit MCP?
It puts OutlierKit inside Claude. Ask in plain English and get the finished table back. It comes with Pro, Max and the free trial, and everything also works in the OutlierKit app.
Is comment data reliable?
It is opinion, not a survey sample. Use it to find the words and the questions, then test them.
Do you show commenters' names?
No. This page quotes comments without names, and we suggest you do the same in your own research.
Who is this not for?
Teams buying creator sponsorships should see For Brands. SaaS teams chasing signups should see For SaaS Marketing.
How do I get started?
Start the free trial. Then add outlierkit.com/mcp as a connector in Claude. It takes two minutes.