For PR and communications teams
Get a clear scorecard for your YouTube coverage
See every placement scored against its channel's normal views. Ask OutlierKit MCP in Claude. Send the report.
30 minutes with the founder · Or start a free trial, no credit card
4.9/5 on Product Hunt · 20K+ creators use OutlierKit
Score these four Nintendo Switch 2 reviews against each channel's average. Which placement landed hardest?
videos_getvideos_getvideos_getvideos_getFour reviews of the same console, each against its channel's normal:
| Channel | Subscribers | Views | vs channel average |
|---|---|---|---|
| Nick Alvizo | 11.8K | 2.6K | 2.9× |
| Adrenaline | 1.23M | 135K | 2.1× |
| HappyConsoleGamer | 343K | 105K | 1.6× |
| Digital Foundry | 1.53M | 246K | 1.4× |
The biggest placement wasn't the strongest. Digital Foundry drew the most views but ran closest to its normal. The 11.8K-subscriber channel beat its average almost 3 times.
How PR teams use OutlierKit
Ask OutlierKit MCP in Claude
Copy a prompt. Paste it into Claude. Get the answer back.
Here are our placements: [links]. Score each one against its channel's average.
- You get
- A coverage scorecard
- Tools called
- videos_get, channels_get
- Cost
- 2 to 10 credits per tool call
Find 20 channels covering [topic] whose last 10 videos perform steadily.
- You get
- A press list
- Tools called
- channels_search, channels_videos
- Cost
- 2 to 10 credits per tool call
Summarize the comments on [link]. What did viewers believe after watching?
- You get
- An audience read
- Tools called
- videos_comments
- Cost
- 2 to 10 credits per tool call
New to OutlierKit MCP? Connect it to Claude in two minutes. Prefer your own dashboards? Use the API.
OutlierKit MCP vs counting views
| OutlierKit MCP in Claude | By hand | Media monitoring | |
|---|---|---|---|
| Scored, not counted | Each placement against its channel's normal. | Raw views | Mention counts |
| Better press lists | Creators whose coverage actually gets watched. | Old contact lists | Reach estimates |
| Audience reaction | What viewers said, word for word. | Reading comments | Sentiment scores |
| Report in minutes | One prompt per campaign. | A day in spreadsheets | Export and clean |
Coverage scores, backed by real numbers
Digital Foundry's Switch 2 review has 246K views, the most of the four. Against Digital Foundry's own average, it scores 1.4.
Nick Alvizo's review has 2.6K views and scores 2.9. Raw views put it last. The scorecard puts it first.
Media and commentary channels, broken down
Full breakdowns of news, legal and tech commentary channels that shape coverage:
OutlierKit Channel Analysis
Fox News
News & politics
- Subscribers
- 15.4M
- Avg views
- 184.7K
- Total views
- 26.0B
OutlierKit Channel Analysis
LegalEagle
Legal explainers
- Subscribers
- 3.9M
- Avg views
- 1.2M
- Total views
- 1.2B
OutlierKit Channel Analysis
ColdFusion
Tech & business deep dives (faceless)
- Subscribers
- 5.2M
- Avg views
- 982.6K
- Total views
- 567.9M
OutlierKit Channel Analysis
TBPN
Tech-business live show
- Subscribers
- 126.0K
- Avg views
- 15.2K
- Total views
- 34.3M
Stats are from our most recent snapshot of each channel. For live numbers, outlier videos, and up-to-date revenue estimates, run a fresh analysis on OutlierKit →
Why this exists
YouTube research used to mean 30 open tabs and a spreadsheet nobody kept up to date. So the call got made on gut.
I built OutlierKit to do that pull for you. It compares every video to its own channel's normal, so the real winners stand out. Use OutlierKit MCP in Claude, ask in plain English, and get back the table you were about to build by hand.
Aditi, founder of OutlierKitBook 30 minutes. Score your last campaign live.
30 minutes with the founder · Or start a free trial, no credit card
Book a demoQuestions
What is YouTube intelligence for PR teams?
It means measuring YouTube coverage against each channel's normal views. 50K views is a win on one channel and a flop on another.
Does OutlierKit cost money?
Yes. Plans start at $29 a month. Pro is $49 a month and adds OutlierKit MCP. Max is $199 a month for teams tracking 50 or more channels. Every plan starts with a free trial, no credit card.
What is OutlierKit MCP?
It puts OutlierKit inside Claude. Ask in plain English and get the finished table back. It comes with Pro, Max and the free trial, and everything also works in the OutlierKit app.
Will it find every video that mentions us?
No. It scores coverage you know about and finds creators to pitch. Keep your monitoring tool for mention alerts.
Why not just report views?
Because raw views reward big channels. The score shows which placements reached beyond their normal audience.
Who is this not for?
Newsrooms should see For Newsrooms. Teams buying sponsorships should see For Brands.
How do I get started?
Start the free trial. Then add outlierkit.com/mcp as a connector in Claude. It takes two minutes.