For investment and M&A teams
Get real growth insights on any YouTube channel
See if a channel's growth comes from steady videos or a few hits. Ask OutlierKit MCP in Claude. Put it in the memo.
30 minutes with the founder · Or start a free trial, no credit card
4.9/5 on Product Hunt · 20K+ creators use OutlierKit
Check Daddy Got Coffee's last 30 uploads. Is the audience steady, or is it a few viral hits?
channels_videosDaddy Got Coffee's last 30 uploads, 5 days to 6 months old:
| Measure | Value |
|---|---|
| Subscribers | 76.3K |
| Views from the top 3 videos | 46% |
| Median upload | 31.5K views |
| Median, latest 10 vs previous 20 | 27K vs 39.5K |
Real audience, lumpy growth. Three videos drove 46% of views. The median upload still reaches about 41% of subscribers. The latest ten are younger, so check again in 30 days.
How investment teams use OutlierKit
Ask OutlierKit MCP in Claude
Copy a prompt. Paste it into Claude. Get the answer back.
For [channel], list the last 50 videos. What share of views came from the top 3? Is the baseline rising?
- You get
- Hits versus baseline
- Tools called
- channels_videos
- Cost
- 2 to 10 credits per tool call
Find 5 similar channels. Compare their average views and consistency.
- You get
- A peer table
- Tools called
- channels_similar, channels_get
- Cost
- 2 to 10 credits per tool call
What do commenters on the last 10 videos say about the product?
- You get
- An audience read
- Tools called
- videos_comments
- Cost
- 2 to 10 credits per tool call
New to OutlierKit MCP? Connect it to Claude in two minutes. Prefer your own dashboards? Use the API.
OutlierKit MCP vs taking the founder's word
| OutlierKit MCP in Claude | By hand | A research firm | |
|---|---|---|---|
| Hits vs baseline | Growth split into hits and steady views. | Total views | A one-off report |
| Peer benchmarks | Similar channels side by side. | Guessing the peers | Weeks of scoping |
| Monthly tracking | Re-run the prompt any month. | Asking the founder | Another invoice |
| Cost | From $49 a month, OutlierKit MCP included. | Analyst hours | Per-project fees |
Diligence, backed by real numbers
Daddy Got Coffee's top upload in this window, a review of Fellow's Espresso Series 1, drew 540K views. The median upload drew 31.5K.
Split the hits from the baseline and you see what a buyer actually owns.
Media assets, broken down
Full breakdowns of channels investors study, from kids' brands to finance explainers:
OutlierKit Channel Analysis
Dude Perfect
Sports entertainment
- Subscribers
- 62.3M
- Avg views
- 35.4M
- Total views
- 21.0B
OutlierKit Channel Analysis
Cocomelon
Kids nursery rhymes
- Subscribers
- 201.0M
- Avg views
- 109.4M
- Total views
- 223.9B
OutlierKit Channel Analysis
Blippi
Kids edutainment
- Subscribers
- 27.3M
- Avg views
- 12.7M
- Total views
- 24.2B
OutlierKit Channel Analysis
Donut
Car culture
- Subscribers
- 9.3M
- Avg views
- 1.6M
- Total views
- 3.1B
OutlierKit Channel Analysis
How Money Works
Macro & consumer finance (faceless)
- Subscribers
- 1.7M
- Avg views
- 903.1K
- Total views
- 283.6M
OutlierKit Channel Analysis
Wall Street Millennial
Stock & company analysis (faceless)
- Subscribers
- 366.0K
- Avg views
- 96.1K
- Total views
- 91.2M
OutlierKit Channel Analysis
MagnatesMedia
Business documentaries (faceless)
- Subscribers
- 1.9M
- Avg views
- 756.7K
- Total views
- 193.0M
OutlierKit Channel Analysis
Money & Macro
Macro economics (faceless)
- Subscribers
- 665.0K
- Avg views
- 350.0K
- Total views
- 49.4M
Stats are from our most recent snapshot of each channel. For live numbers, outlier videos, and up-to-date revenue estimates, run a fresh analysis on OutlierKit →
Why this exists
YouTube research used to mean 30 open tabs and a spreadsheet nobody kept up to date. So the call got made on gut.
I built OutlierKit to do that pull for you. It compares every video to its own channel's normal, so the real winners stand out. Use OutlierKit MCP in Claude, ask in plain English, and get back the table you were about to build by hand.
Aditi, founder of OutlierKitBook 30 minutes. Check a channel in your pipeline live.
30 minutes with the founder · Or start a free trial, no credit card
Book a demoQuestions
What is YouTube intelligence for investment teams?
It means using public YouTube data in diligence on media assets. It shows whether a channel's growth can repeat.
Does OutlierKit cost money?
Yes. Plans start at $29 a month. Pro is $49 a month and adds OutlierKit MCP. Max is $199 a month for teams tracking 50 or more channels. Every plan starts with a free trial, no credit card.
What is OutlierKit MCP?
It puts OutlierKit inside Claude. Ask in plain English and get the finished table back. It comes with Pro, Max and the free trial, and everything also works in the OutlierKit app.
Is this investment advice?
No. It is public performance data. Treat it as a signal, not a conclusion.
Can it compare a channel with its peers?
Yes. Claude pulls similar channels and puts their averages and consistency side by side.
Who is this not for?
Owners selling a channel should see Sell Your Channel. Media companies running channels should see For Media Production Houses.
How do I get started?
Start the free trial. Then add outlierkit.com/mcp as a connector in Claude. It takes two minutes.