For fashion and beauty brand teams
Get early insights on looks trending on YouTube
See which looks beat averages on fashion channels this season. Ask OutlierKit MCP in Claude. Brief design and marketing.
30 minutes with the founder · Or start a free trial, no credit card
4.9/5 on Product Hunt · 20K+ creators use OutlierKit
Which fall 2026 fashion videos are beating their channels' recent uploads, and which looks do they push?
outliers_searchoutliers_searchvideos_getThe three strongest fall 2026 videos, all posted in August:
| Video | Channel | Looks named | vs recent videos |
|---|---|---|---|
| Fall 2026 trends you'll actually wear | Billie Newland | Shrunken jackets, riding boots, dark denim | 7.1× |
| What I'd buy first for fall 2026 | Ziba Shops Style | Funnel-neck and cropped trench jackets | 4.3× |
| Fall trends you'll actually wear | Ziba Shops Style | Animal-print trousers | 3.5× |
Brief short jackets and wearability. Shrunken, cropped and funnel-neck jackets show up across the top videos. Two of the three titles promise trends "you'll actually wear".
How fashion teams use OutlierKit
Ask OutlierKit MCP in Claude
Copy a prompt. Paste it into Claude. Get the answer back.
Find fashion videos from the last 30 days that beat their channel's recent uploads. List the looks each one names.
- You get
- Breakout looks
- Tools called
- outliers_search, videos_get
- Cost
- 2 to 10 credits per tool call
Who made the top video for each look? Give average views and subscribers for each.
- You get
- Creators to work with
- Tools called
- channels_get
- Cost
- 2 to 10 credits per tool call
Read the comments on the top 3 videos. What are people asking to buy?
- You get
- Demand signals
- Tools called
- videos_comments
- Cost
- 2 to 10 credits per tool call
New to OutlierKit MCP? Connect it to Claude in two minutes. Prefer your own dashboards? Use the API.
OutlierKit MCP vs the seasonal trend report
| OutlierKit MCP in Claude | By hand | Trend forecasting | |
|---|---|---|---|
| This season | Looks breaking out now, measured against each channel's normal. | Scrolling | Seasonal reports |
| Who started it | The creator behind each look. | Guessing | Not covered |
| Buyer demand | What viewers ask to buy, from comments. | Reading comments | Forecasts |
| Cost | From $49 a month, OutlierKit MCP included. | Your team's time | Annual subscriptions |
Trend calls, backed by real numbers
Billie Newland's fall 2026 trends video drew 84K views in under four weeks, 7 times the channel's recent uploads. It names shrunken jackets, riding boots and dark denim.
Ziba Shops Style's two fall videos beat its recent uploads by 3.5 and 4.3 times. Both lean on jackets and wearable pieces.
10 YouTube video ideas for fashion brands, backed by what is going viral in capsule wardrobes and try-on hauls
We pulled the 12 videos beating their own channel's average in capsule wardrobes and try-on hauls on 8 September 2026, worked out why each one won, and turned the patterns into ten titles you can film in order. Every video links to YouTube, and every idea names the outlier it is modelled on.
- Outlier videos analysed
- 12
- Biggest multiple in the set
- 183.1xon a 3.2K-subscriber channel
- Idea number one
- [Season] 2026 capsule wardrobe: 15 pieces, 50 outfits from one drop
The pattern that wins: Capsule maths is the hook. 10 items = 43 outfits, 15 pieces 50 outfits: the ratio promises value per purchase.
No signup. The same report exists for thirteen other audiences: see all 14 viral ideas reports.
Preview, opens the full reportFashion and beauty channels, broken down
Full breakdowns of fashion and beauty channels at different sizes, from a midsize reviewer to a celebrity creator, with the reach ratio and sponsorship patterns brand teams study before signing:
OutlierKit Channel Analysis
![Chantsy [Chantal Sarkisian] channel profile](https://yt3.googleusercontent.com/_mFqFQNexx1OTv7VHmcjteCdGtE7qII50cqihxAljf07UhVwyIDnAnFxVMgjjJfArKjxhd-afg=s160-c-k-c0x00ffffff-no-rj){kind=small}
Chantsy [Chantal Sarkisian]
Midsize Fashion & Beauty Reviews
- Subscribers
- 2.9K
- Avg views
- 4.8K
- Total views
- 2.1M
OutlierKit Channel Analysis
Alix Earle
Aspirational Lifestyle & Celebrity Access Vlogs
- Subscribers
- 359.0K
- Avg views
- 91.9K
- Total views
- 30.0M
OutlierKit Channel Analysis
James Charles
Beauty & Lifestyle Entertainment
- Subscribers
- 23.8M
- Avg views
- 6.7M
- Total views
- 4.8B
OutlierKit Channel Analysis
Katie Fang
Aspirational Lifestyle & Beauty Vlogging
- Subscribers
- 429.0K
- Avg views
- 318.2K
- Total views
- 13.4M
Stats are from our most recent snapshot of each channel. For live numbers, outlier videos, and up-to-date revenue estimates, run a fresh analysis on OutlierKit →
Why this exists
YouTube research used to mean 30 open tabs and a spreadsheet nobody kept up to date. So the call got made on gut.
I built OutlierKit to do that pull for you. It compares every video to its own channel's normal, so the real winners stand out. Use OutlierKit MCP in Claude, ask in plain English, and get back the table you were about to build by hand.
Aditi, founder of OutlierKitBook 30 minutes. See this season's breakout looks.
30 minutes with the founder · Or start a free trial, no credit card
Book a demoQuestions
What is YouTube intelligence for fashion brands?
It means spotting looks that are breaking out on YouTube, with the creators and buyer questions behind them.
Does OutlierKit cost money?
Yes. Plans start at $29 a month. Pro is $49 a month and adds OutlierKit MCP. Max is $199 a month for teams tracking 50 or more channels. Every plan starts with a free trial, no credit card.
What is OutlierKit MCP?
It puts OutlierKit inside Claude. Ask in plain English and get the finished table back. It comes with Pro, Max and the free trial, and everything also works in the OutlierKit app.
Does it cover Shorts?
Yes. Shorts and long videos are both measured against their channel's normal.
How early does it catch a trend?
OutlierKit compares each new video with the channel's recent uploads, so a breakout shows up as soon as the index refreshes it.
Who is this not for?
Teams buying sponsorships in any category should see For Brands. Local boutiques should see For Local Businesses.
How do I get started?
Start the free trial. Then add outlierkit.com/mcp as a connector in Claude. It takes two minutes.