For brand and partnership teams
Find YouTube creators who engage with their audience
See which creators' subscribers actually watch and comment. Ask OutlierKit MCP in Claude. Send the brief.
30 minutes with the founder · Or start a free trial, no credit card
4.9/5 on Product Hunt · 20K+ creators use OutlierKit
We sell espresso gear. Find coffee creators whose audience actually watches, not just subscribes.
channels_searchCoffee creators ranked by reach ratio, average views as a share of subscribers:
| Creator | Subscribers | Avg views | Reach ratio |
|---|---|---|---|
| More George | 21.8K | 56.9K | 261% |
| CafeMaxPages | 29.6K | 44.5K | 150% |
| Liz Happybeans | 28.6K | 24.3K | 85% |
| Daddy Got Coffee | 76.2K | 26.9K | 35% |
Shortlist More George and CafeMaxPages. Their average video out-draws their subscriber count. The biggest channel on this list has the lowest ratio.
How brands use OutlierKit
Ask OutlierKit MCP in Claude
Copy a prompt. Paste it into Claude. Get the answer back.
Find 25 channels in [niche] with 10K to 500K subscribers. Rank them by average views as a share of subscribers.
- You get
- 25 ranked creators
- Tools called
- channels_search, channels_get
- Cost
- 2 to 10 credits per tool call
Show [channel]'s last 20 videos. Are views steady, or is it one hit?
- You get
- Steady or fluke
- Tools called
- channels_videos
- Cost
- 2 to 10 credits per tool call
Read the comments on their last 3 videos. Who is this audience, and would they buy [product]?
- You get
- An audience read
- Tools called
- videos_comments
- Cost
- 2 to 10 credits per tool call
New to OutlierKit MCP? Connect it to Claude in two minutes. Prefer your own dashboards? Use the API.
OutlierKit MCP vs buying on subscriber count
| OutlierKit MCP in Claude | By hand | An influencer agency | |
|---|---|---|---|
| Real reach | Ranked by who actually watches, not subscriber count. | Subscriber counts | Their roster |
| Steady or fluke | See 20 videos at once, not one viral hit. | Scrolling their channel | A media kit |
| Audience fit | Read what their viewers actually say. | Guessing | Demographic slides |
| Speed | A vetted list in one prompt. | Weeks | A kickoff call |
| Cost | From $49 a month, OutlierKit MCP included. | Your team's time | A retainer |
Creator picks, backed by real numbers
More George has 21.8K subscribers and averages 56.9K views a video. Daddy Got Coffee has 76.2K subscribers and averages 26.9K.
Price a sponsorship on subscribers and you pay more for less attention.
Sponsored channels, broken down
Full breakdowns of channels that run sponsorships, with their reach and upload patterns:
OutlierKit Channel Analysis
Good Mythical Morning
Daily Comedy & Food Variety Show
- Subscribers
- 19.7M
- Avg views
- 2.4M
- Total views
- 11.1B
OutlierKit Channel Analysis
Marques Brownlee
Consumer Technology & Hardware Reviews
- Subscribers
- 21.1M
- Avg views
- 3.0M
- Total views
- 5.5B
OutlierKit Channel Analysis
The Diary Of A CEO
High-Performance Lifestyle & Ideas
- Subscribers
- 17.8M
- Avg views
- 1.9M
- Total views
- 1.6B
OutlierKit Channel Analysis
Andrew Huberman
Health-science podcast
- Subscribers
- 7.6M
- Avg views
- 1.0M
- Total views
- 503.6M
Stats are from our most recent snapshot of each channel. For live numbers, outlier videos, and up-to-date revenue estimates, run a fresh analysis on OutlierKit →
Why this exists
YouTube research used to mean 30 open tabs and a spreadsheet nobody kept up to date. So the call got made on gut.
I built OutlierKit to do that pull for you. It compares every video to its own channel's normal, so the real winners stand out. Use OutlierKit MCP in Claude, ask in plain English, and get back the table you were about to build by hand.
Aditi, founder of OutlierKitBook 30 minutes. Leave with creators worth sponsoring.
30 minutes with the founder · Or start a free trial, no credit card
Book a demoQuestions
What is YouTube intelligence for brands?
It means checking a creator's real audience before you pay. OutlierKit compares each creator's views with their own subscriber base.
Does OutlierKit cost money?
Yes. Plans start at $29 a month. Pro is $49 a month and adds OutlierKit MCP. Max is $199 a month for teams tracking 50 or more channels. Every plan starts with a free trial, no credit card.
What is OutlierKit MCP?
It puts OutlierKit inside Claude. Ask in plain English and get the finished table back. It comes with Pro, Max and the free trial, and everything also works in the OutlierKit app.
What is reach ratio?
Average views divided by subscribers. A 20% ratio means one in five subscribers watches each video.
Can a reach ratio be above 100%?
Yes. It means the channel's videos travel well beyond its subscribers, usually through search and recommendations.
Who is this not for?
Teams finding influencers at scale should see Find YouTube Influencers. PR teams tracking coverage should see For PR Teams.
How do I get started?
Start the free trial. Then add outlierkit.com/mcp as a connector in Claude. It takes two minutes.