For B2B marketing teams
Get the YouTube topics your buyers search for
See what your buyers search on YouTube, ranked by demand. Ask OutlierKit MCP in Claude. Brief your team.
30 minutes with the founder · Or start a free trial, no credit card
4.9/5 on Product Hunt · 20K+ creators use OutlierKit
We sell accounting software to small businesses. What do our buyers search on YouTube?
keywords_researchEstimated monthly searches for buyer topics, with keyword competition:
| Topic | Monthly searches | Competition |
|---|---|---|
| Accounting software for small business | 19.8K | High |
| Running payroll | 13.2K | Medium |
| Best accounting software for small business | 8.8K | High |
| Bookkeeping software | 7.2K | High |
Film "how to run payroll" first. It gets about 13.2K searches a month with less competition than the software comparisons, and it reaches buyers before they pick a tool.
How businesses use OutlierKit
Ask OutlierKit MCP in Claude
Copy a prompt. Paste it into Claude. Get the answer back.
We sell [product] to [buyer]. Find 20 YouTube topics our buyers search for. Rank them by search volume.
- You get
- 20 ranked topics
- Tools called
- keywords_research
- Cost
- 2 to 10 credits per tool call
For each topic, find the best-performing video and say why it won.
- You get
- The video to beat, per topic
- Tools called
- outliers_search, videos_get
- Cost
- 2 to 10 credits per tool call
Turn the top 5 topics into briefs with a title, hook and outline.
- You get
- 5 video briefs
- Tools called
- videos_transcript
- Cost
- 2 to 10 credits per tool call
New to OutlierKit MCP? Connect it to Claude in two minutes. Prefer your own dashboards? Use the API.
OutlierKit MCP vs the brainstorm
| OutlierKit MCP in Claude | By hand | A content agency | |
|---|---|---|---|
| Topics from demand | Pick topics buyers search for, not ones the team likes. | Brainstorms | Their calendar |
| The bar to beat | See the best video on each topic before you film. | Nothing | A mood board |
| Briefs in minutes | Topic, title, hook and outline in one prompt. | A week of meetings | A kickoff call |
| Proof it worked | Each video measured against your own normal. | Raw views | A monthly PDF |
| Cost | From $49 a month, OutlierKit MCP included. | Your team's time | A retainer |
Topic picks, backed by real numbers
Small-business buyers search "accounting software for small business" about 19.8K times a month and "running payroll" about 13.2K times.
The software query is crowded with comparisons. The payroll query is a job buyers need done this week, and fewer channels compete for it.
“Great addition to my stack and simple to use. Hit an issue and the team worked hard to fix it. Great product, hardworking team.”
“Been creating for years, running multiple YouTube channels. OutlierKit is the first tool that actually improved our view counts almost instantly. The competition analysis revealed gaps we never knew existed.”
Business and software channels, broken down
Full breakdowns of business and software channels, with the formats that reach buyers:
OutlierKit Channel Analysis
Modern MBA
Business strategy breakdowns (faceless)
- Subscribers
- 801.0K
- Avg views
- 794.2K
- Total views
- 59.6M
OutlierKit Channel Analysis
Company Man
Brand history & bankruptcies (faceless)
- Subscribers
- 1.8M
- Avg views
- 653.3K
- Total views
- 317.5M
OutlierKit Channel Analysis
Tool Finder
SaaS & productivity tool reviews
- Subscribers
- 451.0K
- Avg views
- 26.2K
- Total views
- 55.1M
OutlierKit Channel Analysis
Just Ask Jake
B2B SaaS Micro-Tutorials
- Subscribers
- 9.3K
- Avg views
- 623
- Total views
- 2.8M
Stats are from our most recent snapshot of each channel. For live numbers, outlier videos, and up-to-date revenue estimates, run a fresh analysis on OutlierKit →
Why this exists
YouTube research used to mean 30 open tabs and a spreadsheet nobody kept up to date. So the call got made on gut.
I built OutlierKit to do that pull for you. It compares every video to its own channel's normal, so the real winners stand out. Use OutlierKit MCP in Claude, ask in plain English, and get back the table you were about to build by hand.
Aditi, founder of OutlierKitBook 30 minutes. Leave with your first topics.
30 minutes with the founder · Or start a free trial, no credit card
Book a demoQuestions
What is YouTube intelligence for businesses?
It means using search and performance data to choose which videos to make for buyers. OutlierKit shows what buyers search for and which videos already win them.
Does OutlierKit cost money?
Yes. Plans start at $29 a month. Pro is $49 a month and adds OutlierKit MCP. Max is $199 a month for teams tracking 50 or more channels. Every plan starts with a free trial, no credit card.
What is OutlierKit MCP?
It puts OutlierKit inside Claude. Ask in plain English and get the finished table back. It comes with Pro, Max and the free trial, and everything also works in the OutlierKit app.
We don't have a channel yet. Is it too early?
No. Start with the topics. The research works the same with zero videos.
Where do the search volumes come from?
From OutlierKit's keyword research data. Treat them as estimates and use them to compare topics against each other.
Who is this not for?
SaaS teams should see For SaaS Marketing. Local shops should see For Local Businesses.
How do I get started?
Start the free trial. Then add outlierkit.com/mcp as a connector in Claude. It takes two minutes.