For story-driven channels
Get story ideas that already pull viewers on YouTube
See the story premises beating channel averages in your genre. Ask OutlierKit MCP in Claude. Write the script.
Free trial · 30 credits · No credit card
4.9/5 on Product Hunt · 20K+ creators use OutlierKit
I make true crime and mystery stories. Which premises are beating channel averages right now?
outliers_searchchannels_searchvideos_getThree premises from 2026, against each channel's average:
| Premise | Channel | Subscribers | vs channel average |
|---|---|---|---|
| A girl vanished in 1990; 31 years later an officer notices something (labelled fiction) | Cold Ledger Stories | 1.6K | 87× |
| The creepiest mysteries in history | Echo Tomb | 3.2K | 5.1× |
| A secret she thought no one would ever discover | Unreal True Crime | 144K | 4.4× |
Hold one fact back. Each premise withholds a secret or a clue and promises to reveal it. The top one is a labelled dramatization that beat its channel's average 87 times.
How story channels use OutlierKit
Ask OutlierKit MCP in Claude
Copy a prompt. Paste it into Claude. Get the answer back.
I make [genre] stories. Find videos from the last 90 days that beat their channel's average. List the premises.
- You get
- 10 proven premises
- Tools called
- outliers_search
- Cost
- 2 to 10 credits per tool call
What title shapes do the top 10 share?
- You get
- Title patterns
- Tools called
- outliers_search
- Cost
- 2 to 10 credits per tool call
Read the top 3 transcripts. Where does each one reveal the twist?
- You get
- A structure map
- Tools called
- videos_transcript
- Cost
- 2 to 10 credits per tool call
New to OutlierKit MCP? Connect it to Claude in two minutes. Prefer your own dashboards? Use the API.
OutlierKit MCP vs a writers' room
| OutlierKit MCP in Claude | By hand | A writers' room | |
|---|---|---|---|
| Stories with proof | Premises that already won, before you spend weeks on one. | Your gut | Pitch meetings |
| Titles included | The title shape that carried each one. | Title from scratch | A vote |
| Structure | How the winners are built, from transcripts. | Rewatching | Notes |
| Cost | From $29 a month. OutlierKit MCP on Pro. | Weeks per flop | Salaries |
Story picks, backed by real numbers
Unreal True Crime has 144K subscribers. "A secret she thought no one would ever discover" drew 298K views, 4.4 times its average.
Cold Ledger Stories labels its cold cases as fictional dramatizations. Its 1990 disappearance story drew 265K views on a 1.6K-subscriber channel. If you dramatize, say so, the way this channel does.
Story-driven channels, broken down
Full breakdowns of documentary and storytelling channels, with the premises behind their outliers:
OutlierKit Channel Analysis
Johnny Harris
Documentary storytelling
- Subscribers
- 7.8M
- Avg views
- 2.3M
- Total views
- 1.2B
OutlierKit Channel Analysis
LEMMiNO
Mystery documentaries (faceless)
- Subscribers
- 5.9M
- Avg views
- 4.0M
- Total views
- 678.9M
OutlierKit Channel Analysis
MrBallen
True Crime & Paranormal Storytelling
- Subscribers
- 11.0M
- Avg views
- 3.5M
- Total views
- 2.9B
OutlierKit Channel Analysis
Fern
Documentary storytelling
- Subscribers
- 5.1M
- Avg views
- 4.2M
- Total views
- 545.1M
Stats are from our most recent snapshot of each channel. For live numbers, outlier videos, and up-to-date revenue estimates, run a fresh analysis on OutlierKit →
Why this exists
YouTube research used to mean 30 open tabs and a spreadsheet nobody kept up to date. So the call got made on gut.
I built OutlierKit to do that pull for you. It compares every video to its own channel's normal, so the real winners stand out. Use OutlierKit MCP in Claude, ask in plain English, and get back the table you were about to build by hand.
Aditi, founder of OutlierKitName your genre. Get stories that already work.
Free trial · 30 credits · No credit card
Find my next storiesQuestions
What is YouTube intelligence for narrative creators?
It means checking which story premises already pull viewers before you commit weeks to production.
Does OutlierKit cost money?
Yes. Plans start at $29 a month. Pro is $49 a month and adds OutlierKit MCP. Max is $199 a month for teams tracking 50 or more channels. Every plan starts with a free trial, no credit card.
What is OutlierKit MCP?
It puts OutlierKit inside Claude. Ask in plain English and get the finished table back. It comes with Pro, Max and the free trial, and everything also works in the OutlierKit app.
Does it measure retention?
No. It measures views against the channel's normal. Retention lives in your own YouTube Studio.
Does it work for faceless story channels?
Yes. The outlier signal works the same with or without a face on camera.
Who is this not for?
People still choosing a niche should see Faceless YouTube Channels. Educational explainers should see For Educational Channels.
How do I get started?
Start the free trial. Then add outlierkit.com/mcp as a connector in Claude. It takes two minutes.