For agencies running client channels
Get a YouTube competitor audit for every client
See each client's rivals, their best videos and the gap to own. Ask OutlierKit MCP in Claude. Paste it into the deck.
30 minutes with the founder · Or start a free trial, no credit card
4.9/5 on Product Hunt · 20K+ creators use OutlierKit
Our client runs a home-workout channel for women over 40. Audit their rivals: what's winning, and why?
channels_searchvideos_getThe rivals' best recent videos, against each channel's average:
| Rival | Subscribers | Top video | vs channel average |
|---|---|---|---|
| Train with Marsha Goldberg | 1.7K | 20-min full body band workout, no jumping | 22.8× |
| Fit Her 40 | 17.5K | The only 3 exercises you need for the hourglass body | 8.0× |
| Christine Hall Coaching | 1.1K | Build arm definition at home: 22-min workout | 6.0× |
Pitch two formats. A tight promise like "the only 3 exercises", and a 20-minute follow-along with a clear limit like "no jumping". Both won for your client's rivals.
How agencies use OutlierKit
Ask OutlierKit MCP in Claude
Copy a prompt. Paste it into Claude. Get the answer back.
My client is [channel]. Find their 5 closest rivals. For each, list the top outliers from the last 90 days.
- You get
- A competitor audit
- Tools called
- channels_similar, channels_videos
- Cost
- 2 to 10 credits per tool call
Which topics beat averages for those rivals that my client has never covered?
- You get
- The gap list
- Tools called
- outliers_search, channels_videos
- Cost
- 2 to 10 credits per tool call
Write 10 video ideas for [client] from those gaps, with titles.
- You get
- A pitch-ready slate
- Tools called
- outliers_search
- Cost
- 2 to 10 credits per tool call
New to OutlierKit MCP? Connect it to Claude in two minutes. Prefer your own dashboards? Use the API.
OutlierKit MCP vs the audit weekend
| OutlierKit MCP in Claude | By hand | A junior analyst | |
|---|---|---|---|
| Audit in minutes | One prompt, instead of a day in 30 tabs. | Hours of tabs | Days of turnaround |
| Proof in the pitch | The rival videos that won, with their scores. | Screenshots | A slide of opinions |
| Every client covered | All client niches in one watchlist. | Spreadsheets | One client at a time |
| Ideas included | Gaps turn into titled video ideas. | Brainstorms | Extra hours |
| Cost | Max is $199 a month for 50+ channels. | Your team's time | A salary |
Client audits, backed by real numbers
Train with Marsha Goldberg has 1.7K subscribers. Its 20-minute band workout drew 7.3K views, 23 times the channel's average. Small rivals often show a format first, and an audit that only watches the biggest channels misses them.
In our July 2026 study of 639 OutlierKit users, 76% of agency users ran Outlier Finder, more than any other group.
“Great addition to my stack and simple to use. Hit an issue and the team worked hard to fix it. Great product, hardworking team.”
“Been creating for years, running multiple YouTube channels. OutlierKit is the first tool that actually improved our view counts almost instantly. The competition analysis revealed gaps we never knew existed.”
Business channels, broken down
Full breakdowns of business channels, with the formats and upload patterns agencies pitch against:
OutlierKit Channel Analysis
Iman Gadzhi
Business & self-improvement
- Subscribers
- 6.0M
- Avg views
- 378.2K
- Total views
- 180.8M
OutlierKit Channel Analysis
Alex Hormozi
Business & scaling
- Subscribers
- 4.3M
- Avg views
- 199.1K
- Total views
- 1.1B
OutlierKit Channel Analysis
Codie Sanchez
Boring Businesses & Financial Freedom
- Subscribers
- 2.2M
- Avg views
- 427.8K
- Total views
- 406.8M
OutlierKit Channel Analysis
Modern MBA
Business strategy breakdowns (faceless)
- Subscribers
- 801.0K
- Avg views
- 794.2K
- Total views
- 59.6M
Stats are from our most recent snapshot of each channel. For live numbers, outlier videos, and up-to-date revenue estimates, run a fresh analysis on OutlierKit →
Why this exists
YouTube research used to mean 30 open tabs and a spreadsheet nobody kept up to date. So the call got made on gut.
I built OutlierKit to do that pull for you. It compares every video to its own channel's normal, so the real winners stand out. Use OutlierKit MCP in Claude, ask in plain English, and get back the table you were about to build by hand.
Aditi, founder of OutlierKitBook 30 minutes. Leave with your first client audit.
30 minutes with the founder · Or start a free trial, no credit card
Book a demoQuestions
What is YouTube competitive intelligence for agencies?
It means tracking what wins on your clients' rival channels, so every plan starts from proof. OutlierKit ranks each video against its own channel's normal.
Does OutlierKit cost money?
Yes. Plans start at $29 a month. Pro is $49 a month and adds OutlierKit MCP. Max is $199 a month for teams tracking 50 or more channels. Every plan starts with a free trial, no credit card.
What is OutlierKit MCP?
It puts OutlierKit inside Claude. Ask in plain English and get the finished table back. It comes with Pro, Max and the free trial, and everything also works in the OutlierKit app.
How many clients can I track?
Max tracks 50 or more channels. That covers a client roster and their rivals.
Can I hand the audit straight to a client?
Yes. Claude writes it as a table or a short brief you can paste into a deck.
Should an agency use OutlierKit or ViewStats?
Both, for different jobs. ViewStats is the strongest free tool for packaging research: thumbnail and title change history on individual videos. OutlierKit is the niche-wide layer: it maps thousands of competitor channels from one seed, then adds audience psychographics, sponsor intelligence, and monetization data ViewStats does not cover. Run OutlierKit to decide which topics and niches to pursue; keep ViewStats for packaging teardowns on the shortlist.
Who is this not for?
Brands buying sponsorships should see For Brands. Solo creators should see For Creators.
How do I get started?
Start the free trial. Then add outlierkit.com/mcp as a connector in Claude. It takes two minutes.
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