For agencies running client channels
Build your next client pitch from YouTube competitor research
OutlierKit shows which videos outperform on rival channels and where your client has room to compete. Bring the examples into your next pitch.
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Try it yourself with 30 free credits
Our client runs a home-workout channel for women over 40. Audit their rivals: what's winning, and why?
The rivals' best recent videos, against each channel's average:
- 1.Train with Marsha Goldberg22.8×Subscribers: 1.7K · Top video: 20-min full body band workout, no jumping
- 2.Fit Her 408.0×Subscribers: 17.5K · Top video: The only 3 exercises you need for the hourglass body
- 3.Christine Hall Coaching6.0×Subscribers: 1.1K · Top video: Build arm definition at home: 22-min workout
Highlighted figure: vs channel average.
Pitch two formats. A tight promise like "the only 3 exercises", and a 20-minute follow-along with a clear limit like "no jumping". Both won for your client's rivals.
Business channels, broken down
Full breakdowns of business channels, with the formats and upload patterns agencies pitch against:
Iman GadzhiBusiness & self-improvement
- Subscribers
- 6.0M
- Avg views
- 378.2K
Alex HormoziBusiness & scaling
- Subscribers
- 4.3M
- Avg views
- 199.1K
Codie SanchezBoring Businesses & Financial Freedom
- Subscribers
- 2.2M
- Avg views
- 427.8K
Est. $6K - $32K/mo
Read the analysis →
Modern MBABusiness strategy breakdowns (faceless)
- Subscribers
- 801.0K
- Avg views
- 794.2K
Est. $5K to $17K/mo
Read the analysis →Figures reflect the saved channel snapshots. Open an analysis to review the full context.
How it works
Client research you can bring into a pitch
- Find the rivals worth watchingTrack these three rivals.
- Give the pitch a concrete examplePitch the "only 3 exercises" format.
- Keep a view of each client nicheWatch Fit Her 40 first.
Step 1 · Competitor Analysis
Find the rivals worth watching
Start with a client channel. Compare similar channels and review their recent uploads before choosing the set to track.
- Claude calls
- outliers_search, channels_similar
- In this example
- Track these three rivals.
My client is Christine Hall Coaching, a home-workout channel for women over 40. Find their closest rivals by size and show each one's top video.
Three channels sit closest to Christine Hall Coaching (1.1K subscribers) in topic and size:
- 1.TME Fit1.6K subscribers · 1.0K average views · Top video: "Women Over 40: The Only Glute Moves I'm Focusing On This Year", 2.1K views
- 2.Train with Marsha Goldberg1.7K subscribers · 320 average views · Top video: "Holiday Burn! 20-Min Full Body Band Workout (Beginner Friendly, No Jumping)", 3.9K views
- 3.Get Fit Method1.2K subscribers · 360 average views · Top video: "The Biggest Lie Women 40+ Believe", 6.8K views
Track these three rivals. All three have 1.2K to 1.7K subscribers, close to your client. Get Fit Method's top video reached 6.8K views, the most in this set.
Step 2 · Outlier Finder
Give the pitch a concrete example
Find videos that beat their own channel average. Use the title and topic as a reference, then explain how your client would approach it.
- Claude calls
- outliers_search, channels_search
- In this example
- Pitch the "only 3 exercises" format.
Find workout videos for women over 40 that beat their own channel average. I need one for a pitch.
Four videos for women over 40 beat their channel average by a wide margin:
- 1.Asian Pilates for Women Over 40 | 15 Min - Joint Pain Friendly Workout30.9×Reverse Health · 67.3K subscribers · 91.9K views
- 2.The Only 3 Exercises You Need for The Hourglass Body23.3×Fit Her 40 · 43.1K subscribers · 226K views
- 3.Grow BIGGER Glutes From Home - The Only 3 Exercises You Need!17.6×Fit Her 40 · 43.1K subscribers · 538.5K views
- 4.Holiday Burn! 20-Min Full Body Band Workout (Beginner Friendly, No Jumping)12.3×Train with Marsha Goldberg · 1.7K subscribers · 3.9K views
Highlighted figure: vs channel average.
Pitch the "only 3 exercises" format. Fit Her 40 used that title promise twice, at 23.3× and 17.6× its channel average. Treat it as a reference to study, not a forecast.
Step 3 · Competitor Studio
Keep a view of each client niche
Use Competitor Studio to map a niche from a seed channel. Revisit that research when the client changes direction or a new rival appears.
- Claude calls
- channels_search
- In this example
- Watch Fit Her 40 first.
List the channels around my client's niche, low impact strength training for women over 40, so I can check back when they change direction.
Four channels cover low impact training for women over 40, as of 8 Oct 2026:
- 1.AdrianaStayFit165K3.1K average views · Top outlier: "38-Min Spine Stretch Mobility Routine", 17K views
- 2.Reverse Health67.3K6.2K average views · Top outlier: "10 Minute Asian Pilates Workout for Beginners (Full Body)", 411.3K views
- 3.Fab & Fit Over 40 & Beyond with Rhoda65.5K805 average views · Top outlier: "Women Over 40 HIIT Strength Challenge", 1.1K views
- 4.Fit Her 4043.1K69K average views · Top outlier: "Grow BIGGER Glutes From Home - The Only 3 Exercises You Need!", 538.5K views
Highlighted figure: subscribers.
Watch Fit Her 40 first. It averages 69K views on 43.1K subscribers. It is the only channel on this list whose average views exceed its subscriber count.
Before you record: packaging and script tools
Once you pick the idea, OutlierKit writes the packaging and checks your script. You still film and edit the video yourself. The Title tool ranks its titles against real breakout videos near your topic. All four are on every plan and the 30-credit trial. On Pro and Max, the MCP connector also lets Claude run OutlierKit research for you.
Title
Writes 16 titles and ranks them against real breakout videos near your topic, with a score and a one-line reason for each.
Open in the app →How it worksDescription & hashtags
Writes the 150 characters people see and the rest of the description separately, then picks your hashtags.
Open in the app →How it worksChapters
Writes chapter titles that help viewers scan the video and jump to the part they came for.
Open in the app →Script review
Scores the script you wrote and shows what to fix before you record, so you reshoot and re-edit less.
Open in the app →How it works
A worked example
A small fitness channel surfaced a useful pitch reference
Train with Marsha Goldberg has 1.7K subscribers. Its 20-minute band workout drew 7.3K views, 23 times the channel's average. Small rivals often show a format first, and an audit that only watches the biggest channels misses them.
In our July 2026 study of 639 OutlierKit users, 76% of agency users ran Outlier Finder, more than any other group.
The example shows a dated research result in Claude. Use the prompts below to explore your own topic.
Try a research question →Our client runs a home-workout channel for women over 40. Audit their rivals: what's winning, and why?
channels_searchvideos_getThe rivals' best recent videos, against each channel's average:
| Rival | Subscribers | Top video | vs channel average |
|---|---|---|---|
| Train with Marsha Goldberg | 1.7K | 20-min full body band workout, no jumping | 22.8× |
| Fit Her 40 | 17.5K | The only 3 exercises you need for the hourglass body | 8.0× |
| Christine Hall Coaching | 1.1K | Build arm definition at home: 22-min workout | 6.0× |
Pitch two formats. A tight promise like "the only 3 exercises", and a 20-minute follow-along with a clear limit like "no jumping". Both won for your client's rivals.
See the research tools in action
Watch the product walkthrough for a tour of channel research and Competitor Studio. The feature sections above show how those tools fit your work.
“Great addition to my stack and simple to use. Hit an issue and the team worked hard to fix it. Great product, hardworking team.”
“Been creating for years, running multiple YouTube channels. OutlierKit is the first tool that actually improved our view counts almost instantly. The competition analysis revealed gaps we never knew existed.”
“I use Outlier Kit for supplemental channel audits and to help clients brainstorm video ideas and/or explore pivot strategies. It's a fantastic competitive intelligence tool to have in your arsenal.”
“I was consistent with uploading videos, but at a certain point, I wasn't able to understand how things were working. With OutlierKit, I was really able to understand the competitor landscape and identify the kinds of opportunities I could bet on.”
“It's really simple and gives really useful data and insights for choosing WHAT to make and how to structure it better. Will recommend to anyone seriously committing to YouTube.”
“After implementing the recommendations from the first report last week, my latest video has nearly tripled in views (2000) compared to my previous best one (700), so the recommendations do work.”
One creator on a small channel. Not a typical or promised result.
More reviews people have posted on Product Hunt, X and LinkedIn, unedited.
Choose where to do the research
Use OutlierKit for public research. Your own YouTube analytics supply the private performance data. Claude is an optional way to query OutlierKit.
| Task | OutlierKit app | OutlierKit in Claude | YouTube Studio |
|---|---|---|---|
| Research other channels | Outlier searches and channel analysis. Pro and Max add niche-wide Competitor Studio. | Request channel data and outlier results with the OutlierKit connector. | Use your channel analytics to understand your own audience and uploads. |
| Read video context | Review video analysis and research results in the app. | Request public transcripts and comments, then ask follow-up questions. | Check your own retention and traffic sources to assess a published video. |
| Package the video | Title, Description & hashtags, Chapters and Script review. Titles are ranked against breakout videos near your topic. | Ask Claude to draft packaging from the research data. The ranked Title tool and Script review run in the app. | Edit the title, description, tags and chapters after upload. No comparison with other channels. |
| Choose a plan | Hobby starts at $49/month. Competitor Studio requires Pro or Max. | Included with Pro, Max and the active free trial. Calls use your OutlierKit credits. | Included with your YouTube channel. |
Read the connector guide or YouTube’s analytics guide for the available reports.
Choose a research plan
Max suits a roster of client channels: 2,000 monthly credits and 50+ channel connections. Pro is an option for a smaller research workload.
Hobby
Best for experts and coaches running one channel
billed monthly
- ✓100 credits per month
- ✓Outlier Research
- ✓Keyword Research
- ✓Single-channel analysis
- ✓Single-video idea research
- Competitor Studionot included
- MCP & API accessnot included
Pro
Best for experts, consultants and brands publishing every week
billed monthly
- ✓500 credits per month
- ✓Everything in Hobby
- ✓Deep Research
- ✓AI script and hook analysis
- ✓Competitor Studio: niche-wide intel
- ✓MCP & API access
- ✓50 credits per connected channel
Max
Best for agencies running client channels, API pipelines
billed monthly
- ✓2,000 credits per month
- ✓Everything in Pro
- ✓50+ channel connections
- ✓Niche-wide sponsor & comment intelligence
- ✓On-demand data updates
- ✓Priority API access
Start with a research question
Use the trial to run three single-channel analyses at 10 credits each. Or save the credits for Competitor Studio: a run costs 50, and connecting the MCP connector adds 20 to the trial's 30.
No credit card required. Competitor Studio needs a paid Pro or Max plan and 50 credits per run. You choose whether to upgrade.
Start free trial →A note from Aditi
A client pitch needs a reason to believe the idea will reach the right people. A rival video gives your team something specific to discuss.
I built OutlierKit to make this research easier to use. If you don’t find an insight worth pursuing during your trial, email me at hello@outlierkit.com. I’ll walk you through your YouTube strategy. If I still can’t help you find something useful, you get a full refund.
Aditi, founder of OutlierKitUpdated
Optional: research inside Claude
Ask a follow-up question about the data
The OutlierKit connector lets Claude request research and shape it into a brief. Pro, Max and active trials include access. A prompt may require several paid tool calls.
My client is [channel]. Find their 5 closest rivals. For each, list the top outliers from the last 90 days.
- You get
- A competitor audit
- Tools called
- channels_similar, channels_videos
- Cost
- 2 to 10 credits per tool call
Which topics beat averages for those rivals that my client has never covered?
- You get
- The gap list
- Tools called
- outliers_search, channels_videos
- Cost
- 2 to 10 credits per tool call
Write 10 video ideas for [client] from those gaps, with titles.
- You get
- A pitch-ready slate
- Tools called
- outliers_search
- Cost
- 2 to 10 credits per tool call
Connect OutlierKit to Claude. For custom workflows, explore the API.
Before you get started
Does this work for agencies that run coach and consultant channels?
Yes. Search by specialty, such as financial advisers or leadership coaching, and compare each client with channels of a similar size. In our sample of 165 coaching and consulting channels, the median channel got about 1,300 views per video, so judge an expert client against channels like theirs.
How many clients can I track?
Max tracks 50 or more channels. That covers a client roster and their rivals.
Can I hand the audit straight to a client?
Yes. Claude writes it as a table or a short brief you can paste into a deck.
What is YouTube competitive intelligence for agencies?
It means tracking what wins on your clients' rival channels, so every plan starts from proof. OutlierKit ranks each video against its own channel's normal.
Which paid plans include the tools on this page?
Hobby starts at $49 a month with 100 credits. Pro is $99 with 500 credits and adds Competitor Studio, MCP and API access. Max is $399 with 2,000 credits and adds niche-wide sponsor research and on-demand updates. Annual billing is available.
Do I need Claude to use OutlierKit?
No. You can research in the OutlierKit app. The optional MCP connector lets Claude request public channel data, outliers, transcripts and comments. It is included with Pro, Max and an active free trial. Niche mapping and sponsor intelligence stay in Competitor Studio in the app.
What can I try before choosing a plan?
The free trial includes 30 credits with no credit card. Outlier and keyword searches cost 2 credits each; single-channel analysis costs 10. Competitor Studio costs 50 credits per run. Connecting the MCP connector adds 20 credits, so a trial can cover one run. On paid plans it is on Pro and Max. The Title tool costs 2 credits per run. Description & hashtags, Chapters and Script review are also included in the trial.
Can I change or cancel my plan?
Yes. Use your account settings to change or cancel your plan. The change takes effect at the end of the current billing cycle. Email hello@outlierkit.com if you need help.
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30 minutes with the founder · Or start a free trial, no credit card
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