For media companies running many channels
Get weekly insights on every YouTube channel you run
See which channels still beat their own normal, side by side. Ask OutlierKit MCP in Claude. Move the budget.
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4.9/5 on Product Hunt · 20K+ creators use OutlierKit
Score these three media channels side by side: Complex, Tasty and Tastemade. Which one is holding its normal?
channels_getchannels_getchannels_getEach channel's last five uploads against its all-time average:
| Channel | Subscribers | All-time avg | Last 5 avg | Last 5 vs avg |
|---|---|---|---|---|
| Complex | 7.0M | 463K | 386K | 84% |
| Tasty | 21.2M | 945K | 28K | 3% |
| Tastemade | 1.9M | 64K | 1.1K | 2% |
Complex is holding its normal. Its recent uploads average 84% of its all-time average. Tasty's and Tastemade's sit at 2 to 3% of theirs.
How media teams use OutlierKit
Ask OutlierKit MCP in Claude
Copy a prompt. Paste it into Claude. Get the answer back.
Our channels are [list]. For each, compare the last 10 uploads with the channel's average. Rank them.
- You get
- A portfolio scorecard
- Tools called
- channels_get, channels_videos
- Cost
- 2 to 10 credits per tool call
Find formats beating averages in [niche] that none of our channels use.
- You get
- New formats to test
- Tools called
- outliers_search
- Cost
- 2 to 10 credits per tool call
Which of our channels has 5 uploads in a row below its average?
- You get
- Channels to fix
- Tools called
- channels_videos
- Cost
- 2 to 10 credits per tool call
New to OutlierKit MCP? Connect it to Claude in two minutes. Prefer your own dashboards? Use the API.
OutlierKit MCP vs the monthly report
| OutlierKit MCP in Claude | By hand | YouTube Studio | |
|---|---|---|---|
| One table | Every channel side by side, yours and rivals'. | 10 logins | One channel at a time |
| Fair comparisons | Each channel against its own normal, not raw views. | Raw views | Raw views |
| Format scouting | Formats working outside your portfolio. | Watching rivals | Your channels only |
| Cost | Max is $199 a month for 50+ channels. | An analyst | Free, but blind to rivals |
Budget calls, backed by real numbers
On 11 September 2026, Complex's last five uploads averaged 386K views, 84% of its all-time average. Tasty's averaged 28K against a 945K normal. Tastemade's averaged 1.1K against 64K.
Subscriber counts hide this. Tasty has three times Complex's subscribers and a fraction of its current reach.
10 YouTube video ideas for media production houses, backed by what is going viral in documentary and behind-the-scenes
We pulled the 13 videos beating their own channel's average in documentary and behind-the-scenes on 8 September 2026, worked out why each one won, and turned the patterns into ten titles you can film in order. Every video links to YouTube, and every idea names the outlier it is modelled on.
- Outlier videos analysed
- 13
- Biggest multiple in the set
- 178xon a 567K-subscriber channel
- Idea number one
- [Series] episode 1: [subject] (full episode)
The pattern that wins: Full episode in the title. Catalogue uploads win when the title says the whole programme is here.
No signup. The same report exists for thirteen other audiences: see all 14 viral ideas reports.
Preview, opens the full reportMedia-company channels, broken down
Full breakdowns of channels run by media companies rather than individual creators, with the format mix and reach ratio a portfolio can be measured against:
OutlierKit Channel Analysis
Tastemade
Food & travel
- Subscribers
- 1.9M
- Avg views
- 64.2K
- Total views
- 431.7M
OutlierKit Channel Analysis
Tasty
Food & recipes
- Subscribers
- 21.3M
- Avg views
- 938.7K
- Total views
- 6.4B
OutlierKit Channel Analysis
Complex
Culture & entertainment
- Subscribers
- 7.0M
- Avg views
- 460.0K
- Total views
- 2.5B
OutlierKit Channel Analysis
WatchMojo
Top 10 lists (faceless)
- Subscribers
- 25.8M
- Avg views
- 540.0K
- Total views
- 18.0B
Stats are from our most recent snapshot of each channel. For live numbers, outlier videos, and up-to-date revenue estimates, run a fresh analysis on OutlierKit →
Why this exists
YouTube research used to mean 30 open tabs and a spreadsheet nobody kept up to date. So the call got made on gut.
I built OutlierKit to do that pull for you. It compares every video to its own channel's normal, so the real winners stand out. Use OutlierKit MCP in Claude, ask in plain English, and get back the table you were about to build by hand.
Aditi, founder of OutlierKitBook 30 minutes. Score your portfolio live.
30 minutes with the founder · Or start a free trial, no credit card
Book a demoQuestions
What is YouTube intelligence for media production houses?
It means comparing every channel you run, and your rivals, on the same scale. OutlierKit measures each channel against its own normal.
Does OutlierKit cost money?
Yes. Plans start at $29 a month. Pro is $49 a month and adds OutlierKit MCP. Max is $199 a month for teams tracking 50 or more channels. Every plan starts with a free trial, no credit card.
What is OutlierKit MCP?
It puts OutlierKit inside Claude. Ask in plain English and get the finished table back. It comes with Pro, Max and the free trial, and everything also works in the OutlierKit app.
Can it track channels we don't own?
Yes. It reads public data, so any channel works, yours or a rival's.
Why compare recent uploads with the all-time average?
The all-time average shows what a channel used to earn. When recent uploads fall far below it, the audience has moved on, whatever the subscriber count says.
Who is this not for?
Single-channel creators should see For Creators. Newsrooms should see For Newsrooms.
How do I get started?
Start the free trial. Then add outlierkit.com/mcp as a connector in Claude. It takes two minutes.