For newsroom video desks
Get daily insights on story angles trending on YouTube
See which angles beat averages on rival news channels right now. Ask OutlierKit MCP in Claude. Assign the video.
30 minutes with the founder · Or start a free trial, no credit card
4.9/5 on Product Hunt · 20K+ creators use OutlierKit
Today's big story is the Red Sea and Hormuz escalation. Which angles are beating averages on rival news channels?
outliers_searchoutliers_searchvideos_getThree angles from the last 24 hours, ranked by how far each video beat its channel's recent uploads:
| Angle | Top video | Channel | vs recent videos |
|---|---|---|---|
| Energy and shipping | After Hormuz, the Red Sea is blocked too | SBS News | 15.1× |
| How long it lasts | War until at least 2029 | SBS News | 13.7× |
| Energy and shipping | Houthis seize key Red Sea port | FRANCE 24 English | 7.6× |
| Strike updates | Iran Houthi strike: Saudi, Qatar, US | India Daily Live | 6.2× |
Lead with what it costs. Energy and shipping angles beat their channels' recent videos by 8 to 15 times. Strike-by-strike updates did about 5 to 6 times.
How video desks use OutlierKit
Ask OutlierKit MCP in Claude
Copy a prompt. Paste it into Claude. Get the answer back.
Find YouTube videos from the last 48 hours about [story] that beat their channel's average. Group them by angle.
- You get
- Angles, ranked
- Tools called
- outliers_search
- Cost
- 2 to 10 credits per tool call
What is [channel] running above its average this week?
- You get
- Their winners
- Tools called
- channels_videos
- Cost
- 2 to 10 credits per tool call
Read the comments on the top 3 videos. What do viewers still want to know?
- You get
- Tomorrow's questions
- Tools called
- videos_comments
- Cost
- 2 to 10 credits per tool call
New to OutlierKit MCP? Connect it to Claude in two minutes. Prefer your own dashboards? Use the API.
OutlierKit MCP vs the morning scramble
| OutlierKit MCP in Claude | By hand | Social listening | |
|---|---|---|---|
| YouTube angles | Which take is winning on YouTube, not just what's trending. | 30 channel tabs | Web-wide trends |
| Same morning | Before the meeting, not in the weekly report. | Too slow | Alerts, no angle |
| Follow-ups | Open questions pulled from comments. | Guessing | Not covered |
| Cost | Max is $199 a month for 50+ channels. | A producer's morning | Enterprise contracts |
Angles, backed by real numbers
On 10 September 2026, the Red Sea story ran on news channels everywhere. Videos that led with oil and shipping beat their channels' recent uploads by 8 to 15 times. Strike-by-strike updates on the same story did about 5 to 6 times.
A desk that saw this before the morning meeting would lead with the cost story.
10 YouTube video ideas for newsrooms, backed by what is going viral in news explainers
We pulled the 13 videos beating their own channel's average in news explainers on 8 September 2026, worked out why each one won, and turned the patterns into ten titles you can film in order. Every video links to YouTube, and every idea names the outlier it is modelled on.
- Outlier videos analysed
- 13
- Biggest multiple in the set
- 281xon a 678K-subscriber channel
- Idea number one
- Today in [beat]: the explainer (daily slot)
The pattern that wins: The title is a claim. The world is turning on, worse than you think, quietly saved: a thesis outperforms a headline on the same story.
No signup. The same report exists for thirteen other audiences: see all 14 viral ideas reports.
Preview, opens the full reportNews and explainer channels, broken down
Full breakdowns of news and explainer channels at different sizes, with the format mix a desk can benchmark against:
OutlierKit Channel Analysis
Fox News
News & politics
- Subscribers
- 15.4M
- Avg views
- 184.7K
- Total views
- 26.0B
OutlierKit Channel Analysis
The Hill Report
US Political Commentary & Hearing Highlights
- Subscribers
- 7.2K
- Avg views
- 30.2K
- Total views
- 694.9K
OutlierKit Channel Analysis
Capitol Report Daily
Faceless AI US political news
- Subscribers
- 3.2K
- Avg views
- 2.0K
- Total views
- 504.0K
OutlierKit Channel Analysis
Johnny Harris
Documentary storytelling
- Subscribers
- 7.8M
- Avg views
- 2.3M
- Total views
- 1.2B
Stats are from our most recent snapshot of each channel. For live numbers, outlier videos, and up-to-date revenue estimates, run a fresh analysis on OutlierKit →
Why this exists
YouTube research used to mean 30 open tabs and a spreadsheet nobody kept up to date. So the call got made on gut.
I built OutlierKit to do that pull for you. It compares every video to its own channel's normal, so the real winners stand out. Use OutlierKit MCP in Claude, ask in plain English, and get back the table you were about to build by hand.
Aditi, founder of OutlierKitBook 30 minutes. See today's angles on your beat.
30 minutes with the founder · Or start a free trial, no credit card
Book a demoQuestions
What is YouTube intelligence for newsrooms?
It means using YouTube performance data to decide which stories get a video, and in what shape. OutlierKit shows which angles beat averages on rival channels.
Does OutlierKit cost money?
Yes. Plans start at $29 a month. Pro is $49 a month and adds OutlierKit MCP. Max is $199 a month for teams tracking 50 or more channels. Every plan starts with a free trial, no credit card.
What is OutlierKit MCP?
It puts OutlierKit inside Claude. Ask in plain English and get the finished table back. It comes with Pro, Max and the free trial, and everything also works in the OutlierKit app.
How fast does it see a breakout?
Within hours of posting. Max lets you refresh a watched channel on demand.
Does it cover news channels outside the US?
Yes. It reads any public YouTube channel, in any language. Claude can translate the titles for you.
Who is this not for?
PR teams tracking their own coverage should see For PR Teams. Studios running many channels should see For Media Production Houses.
How do I get started?
Start the free trial. Then add outlierkit.com/mcp as a connector in Claude. It takes two minutes.