For YouTube creators
Find your next YouTube idea in the videos your niche watches
OutlierKit finds videos that beat their channel’s average and shows you the topics behind them. Pick a reference worth studying before you commit to the next upload.
I make coding tutorials. Which video ideas are beating channel averages in my niche?
One title pattern keeps winning for coding channels, big and small:
- 1.How I would learn to code (if I could start over)37.9×Channel: Jason Goodison · Subscribers: 215K
- 2.How I'd learn web development (if I could start over)25.9×Channel: Dylan Cole · Subscribers: 28.7K
- 3.How I would learn to code (if I could start over)5.3×Channel: Sajjaad Khader · Subscribers: 345K
- 4.How I would learn Python fast (if I could start over)5.2×Channel: Data Logic With Shivam · Subscribers: 27.5K
Highlighted figure: vs channel average.
Use the "if I could start over" title. It beat channel averages 5 to 38 times on four coding channels. Your first idea: "How I'd learn [your skill] if I could start over."
Creator channels, broken down
Full breakdowns of creator channels at different sizes, with their outlier videos and upload patterns:
MrBeastExtreme Real-Life Challenges & Philanthropy
- Subscribers
- 514.0M
- Avg views
- 138.0M
Est. $298K - $971K/mo
Read the analysis →
Ali AbdaalProductivity & education
- Subscribers
- 6.6M
- Avg views
- 381.3K
Est. $8K to $43K/mo
Read the analysis →
Mark RoberCreative Engineering & Pop Science
- Subscribers
- 79.3M
- Avg views
- 68.1M
Est. $104K - $576K/mo
Read the analysis →
Marques BrownleeConsumer Technology & Hardware Reviews
- Subscribers
- 21.1M
- Avg views
- 3.0M
Est. $124K - $405K/mo
Read the analysis →Figures reflect the saved channel snapshots. Open an analysis to review the full context.
How it works
Research the idea before you film
- Find examples beyond the biggest channelsStudy the small channels too.
- Check whether people search for the topicLead with React or Python.
- Study the video behind the resultBorrow the skip-list structure.
Step 1 · Outlier Finder
Find examples beyond the biggest channels
Search your niche for videos with high outlier scores. A small channel can surface a topic you would miss by sorting on total views.
- Claude calls
- outliers_search
- In this example
- Study the small channels too.
I make coding tutorials for beginners. Which videos in my niche beat their channel average?
Four beginner coding videos beat their channel average, on channels from 634 to 347K subscribers:
- 1.STOP Learning These Programming Languages (for Beginners)6.2×Andy Sterkowitz · 347K subscribers · 777.4K views
- 2.EXTREMELY EASY Way to Learn Coding | Learn Coding in 10 Mins3.2×CynoHub · 114K subscribers · 32.4K views
- 3.CSS Tutorial for Beginners to Advanced | Complete CSS Course3.1×The Script Style and Learn Code With Durgesh · 1.4K subscribers · 2.6K views
- 4.Programming in Processing (JAVA) for Beginners - Part 11.7×The Thinker Teacher · 634 subscribers · 3.7K views
Highlighted figure: vs channel average.
Study the small channels too. A 1.4K-subscriber channel's CSS course scored 3.1×, close to CynoHub's 3.2× at 114K subscribers. Andy Sterkowitz leads at 6.2× with a languages-to-skip video.
Step 2 · Keyword Research
Check whether people search for the topic
Use keyword research to compare demand and competition. Choose a specific question that your video can answer well.
- Claude calls
- keywords_research
- In this example
- Lead with React or Python.
Do people search for Python and React tutorials? Rank the ideas by demand.
Yes. Four coding searches, ranked by estimated monthly volume:
- 1.react js16.2KBroad React topic, the highest volume in this pull
- 2.learn python13.2KBroad Python topic
- 3.coding courses online10.8KCourse comparison search
- 4.python tutorial for beginners4.8KSpecific beginner question, same volume as "how to learn python"
Highlighted figure: monthly searches.
Lead with React or Python. React JS draws an estimated 16.2K searches a month and learn Python 13.2K. Python tutorial for beginners gets 4.8K, a narrower question one video can answer.
Step 3 · Video Analyzer
Study the video behind the result
Review the transcript and viewer response. Bring the useful details into your outline, then judge performance in your own YouTube Studio.
- Claude calls
- videos_transcript, videos_comments
- In this example
- Borrow the skip-list structure.
Break down Andy Sterkowitz's "STOP Learning These Programming Languages" video. Read the transcript and the top comments.
The video runs 5:25 and follows a simple skip-list structure:
- 1.Opens with a blunt claimFirst line: "programming languages are not nfts". It then promises a list of languages beginners can skip.
- 2.One section per language, each with a reasonCovers C# and Java, C++, SQL, PHP, then Swift and Kotlin. The repeated reason is a hard setup for beginners.
- 3.Saves the recommendation for the endRecommends Python and JavaScript at 4:40, after every language to skip.
- 4.Viewers argue backThe pinned question on first languages drew 414 replies. The most-liked comment starts "I couldn't disagree more." 5 of 20 comments read disagree.
Borrow the skip-list structure. The video drew 777.4K views, 6.2× the channel average. Study the blunt opening, the one-reason sections and the pinned question. Your own result will differ.
Before you record: packaging and script tools
Once you pick the idea, OutlierKit writes the packaging and checks your script. You still film and edit the video yourself. The Title tool ranks its titles against real breakout videos near your topic. All four are on every plan and the 30-credit trial. On Pro and Max, the MCP connector also lets Claude run OutlierKit research for you.
Title
Writes 16 titles and ranks them against real breakout videos near your topic, with a score and a one-line reason for each.
Open in the app →How it worksDescription & hashtags
Writes the 150 characters people see and the rest of the description separately, then picks your hashtags.
Open in the app →How it worksChapters
Writes chapter titles that help viewers scan the video and jump to the part they came for.
Open in the app →Script review
Scores the script you wrote and shows what to fix before you record, so you reshoot and re-edit less.
Open in the app →How it works
A worked example
A start-over title appeared on several successful coding videos
Dylan Cole's channel has 28.7K subscribers. Its "How I'd learn web development (if I could start over)" video drew 1.16M views, 26 times the channel's average.
The same title shape won on a 345K channel and a 27.5K channel. The pattern appeared across channel sizes in this sample.
The example shows a dated research result in Claude. Use the prompts below to explore your own topic.
Try a research question →I make coding tutorials. Which video ideas are beating channel averages in my niche?
outliers_searchvideos_getOne title pattern keeps winning for coding channels, big and small:
| Video | Channel | Subscribers | vs channel average |
|---|---|---|---|
| How I would learn to code (if I could start over) | Jason Goodison | 215K | 37.9× |
| How I'd learn web development (if I could start over) | Dylan Cole | 28.7K | 25.9× |
| How I would learn to code (if I could start over) | Sajjaad Khader | 345K | 5.3× |
| How I would learn Python fast (if I could start over) | Data Logic With Shivam | 27.5K | 5.2× |
Use the "if I could start over" title. It beat channel averages 5 to 38 times on four coding channels. Your first idea: "How I'd learn [your skill] if I could start over."
See the research tools in action
Watch the product walkthrough for a tour of channel research and Competitor Studio. The feature sections above show how those tools fit your work.
“Great addition to my stack and simple to use. Hit an issue and the team worked hard to fix it. Great product, hardworking team.”
“Been creating for years, running multiple YouTube channels. OutlierKit is the first tool that actually improved our view counts almost instantly. The competition analysis revealed gaps we never knew existed.”
“I use Outlier Kit for supplemental channel audits and to help clients brainstorm video ideas and/or explore pivot strategies. It's a fantastic competitive intelligence tool to have in your arsenal.”
“I was consistent with uploading videos, but at a certain point, I wasn't able to understand how things were working. With OutlierKit, I was really able to understand the competitor landscape and identify the kinds of opportunities I could bet on.”
“It's really simple and gives really useful data and insights for choosing WHAT to make and how to structure it better. Will recommend to anyone seriously committing to YouTube.”
“After implementing the recommendations from the first report last week, my latest video has nearly tripled in views (2000) compared to my previous best one (700), so the recommendations do work.”
One creator on a small channel. Not a typical or promised result.
More reviews people have posted on Product Hunt, X and LinkedIn, unedited.
Choose where to do the research
Use OutlierKit for public research. Your own YouTube analytics supply the private performance data. Claude is an optional way to query OutlierKit.
| Task | OutlierKit app | OutlierKit in Claude | YouTube Studio |
|---|---|---|---|
| Research other channels | Outlier searches and channel analysis. Pro and Max add niche-wide Competitor Studio. | Request channel data and outlier results with the OutlierKit connector. | Use your channel analytics to understand your own audience and uploads. |
| Read video context | Review video analysis and research results in the app. | Request public transcripts and comments, then ask follow-up questions. | Check your own retention and traffic sources to assess a published video. |
| Package the video | Title, Description & hashtags, Chapters and Script review. Titles are ranked against breakout videos near your topic. | Ask Claude to draft packaging from the research data. The ranked Title tool and Script review run in the app. | Edit the title, description, tags and chapters after upload. No comparison with other channels. |
| Choose a plan | Hobby starts at $49/month. Competitor Studio requires Pro or Max. | Included with Pro, Max and the active free trial. Calls use your OutlierKit credits. | Included with your YouTube channel. |
Read the connector guide or YouTube’s analytics guide for the available reports.
Choose a research plan
Hobby covers outlier searches and keyword research with 100 credits a month. Move to Pro for Competitor Studio or to research inside Claude.
Hobby
Best for experts and coaches running one channel
billed monthly
- ✓100 credits per month
- ✓Outlier Research
- ✓Keyword Research
- ✓Single-channel analysis
- ✓Single-video idea research
- Competitor Studionot included
- MCP & API accessnot included
Pro
Best for experts, consultants and brands publishing every week
billed monthly
- ✓500 credits per month
- ✓Everything in Hobby
- ✓Deep Research
- ✓AI script and hook analysis
- ✓Competitor Studio: niche-wide intel
- ✓MCP & API access
- ✓50 credits per connected channel
Max
Best for agencies running client channels, API pipelines
billed monthly
- ✓2,000 credits per month
- ✓Everything in Pro
- ✓50+ channel connections
- ✓Niche-wide sponsor & comment intelligence
- ✓On-demand data updates
- ✓Priority API access
Start with a research question
Run up to 15 outlier searches with your 30 trial credits, or mix them with keyword searches at the same 2-credit cost.
No credit card required. Competitor Studio needs a paid Pro or Max plan and 50 credits per run. You choose whether to upgrade.
Start free trial →A note from Aditi
Your next video is a production decision. A few relevant examples give you a firmer place to start than a list of generic ideas.
I built OutlierKit to make this research easier to use. If you don’t find an insight worth pursuing during your trial, email me at hello@outlierkit.com. I’ll walk you through your YouTube strategy. If I still can’t help you find something useful, you get a full refund.
Aditi, founder of OutlierKitUpdated
Optional: research inside Claude
Ask a follow-up question about the data
The OutlierKit connector lets Claude request research and shape it into a brief. Pro, Max and active trials include access. A prompt may require several paid tool calls.
My channel is [channel]. Find outlier videos in my niche from the last 30 days. Turn the top patterns into 10 video ideas with titles.
- You get
- 10 titled ideas
- Tools called
- channels_get, outliers_search
- Cost
- 2 to 10 credits per tool call
Check search volume for these 10 ideas. Rank them by demand.
- You get
- A ranked shortlist
- Tools called
- keywords_research
- Cost
- 2 to 10 credits per tool call
Compare my video [link] with my 3 best videos. What changed in the title, length and hook?
- You get
- What to change next time
- Tools called
- videos_get, channels_videos, videos_transcript
- Cost
- 2 to 10 credits per tool call
Connect OutlierKit to Claude. For custom workflows, explore the API.
Before you get started
What does an outlier score tell me?
It compares a video with a channel baseline. A high score identifies a result worth studying; it does not predict how your own version will perform.
Will it work for a small channel?
Yes. Every video is measured against its own channel, so small channels show up next to big ones.
What is YouTube intelligence for creators?
It means studying past video performance before choosing a topic. OutlierKit finds videos that beat their own channel's average, so you can study a pattern in context.
Which paid plans include the tools on this page?
Hobby starts at $49 a month with 100 credits. Pro is $99 with 500 credits and adds Competitor Studio, MCP and API access. Max is $399 with 2,000 credits and adds niche-wide sponsor research and on-demand updates. Annual billing is available.
Do I need Claude to use OutlierKit?
No. You can research in the OutlierKit app. The optional MCP connector lets Claude request public channel data, outliers, transcripts and comments. It is included with Pro, Max and an active free trial. Niche mapping and sponsor intelligence stay in Competitor Studio in the app.
What can I try before choosing a plan?
The free trial includes 30 credits with no credit card. Outlier and keyword searches cost 2 credits each; single-channel analysis costs 10. Competitor Studio costs 50 credits per run. Connecting the MCP connector adds 20 credits, so a trial can cover one run. On paid plans it is on Pro and Max. The Title tool costs 2 credits per run. Description & hashtags, Chapters and Script review are also included in the trial.
Can I change or cancel my plan?
Yes. Use your account settings to change or cancel your plan. The change takes effect at the end of the current billing cycle. Email hello@outlierkit.com if you need help.
Research your next upload
Free trial · 30 credits · No credit card
Find my next video ideas →