For businesses that serve a city
Get the questions local customers ask on YouTube
See what people in your city search before they buy, and who answers them now. Ask OutlierKit MCP in Claude. Answer them first.
Free trial · 30 credits · No credit card
4.9/5 on Product Hunt · 20K+ creators use OutlierKit
I'm a real estate agent in Austin. What do people search on YouTube before they move here?
keywords_researchoutliers_searchEstimated monthly searches for the questions people ask before moving to Austin:
| Question | Monthly searches |
|---|---|
| Living in Austin | 1,752 |
| Austin vs Dallas | 1,387 |
| Is Austin a good place to live | 1,168 |
| Moving to Austin | 642 |
| Austin vs San Antonio | 642 |
Film "Is Austin a good place to live?" first. It gets 1,168 searches a month. The biggest breakout OutlierKit found on moving to Austin is a family vlog from a 1.8K-subscriber channel.
How local businesses use OutlierKit
Ask OutlierKit MCP in Claude
Copy a prompt. Paste it into Claude. Get the answer back.
I run a [business] in [city]. Find 20 questions people search on YouTube before hiring one.
- You get
- 20 questions
- Tools called
- keywords_research
- Cost
- 2 to 10 credits per tool call
For each question, who has the top video and how many views does it have?
- You get
- Your competition
- Tools called
- outliers_search, videos_get
- Cost
- 2 to 10 credits per tool call
Which 5 questions have demand but weak answers?
- You get
- Your first 5 videos
- Tools called
- keywords_research, outliers_search
- Cost
- 2 to 10 credits per tool call
New to OutlierKit MCP? Connect it to Claude in two minutes. Prefer your own dashboards? Use the API.
OutlierKit MCP vs posting and hoping
| OutlierKit MCP in Claude | By hand | A marketing agency | |
|---|---|---|---|
| Questions people ask | Real searches from your city, not guesses. | Guessing | Generic content |
| Know the competition | Who answers each question today. | Searching yourself | A report |
| Easy wins | Questions with demand and weak answers. | Trial and error | Their calendar |
| Cost | From $29 a month. OutlierKit MCP on Pro. | Your evenings | A retainer |
Local topics, backed by real numbers
People search "living in Austin" an estimated 1,752 times a month and "Austin vs Dallas" 1,387 times. Those are buyers deciding where to move.
The biggest breakout OutlierKit found on moving to Austin came from a family vlog with 1.8K subscribers. It drew 86K views, more than 18 times the channel's average.
10 YouTube video ideas for local businesses, backed by what is going viral in local business channels
We pulled the 12 videos beating their own channel's average in local business channels on 8 September 2026, worked out why each one won, and turned the patterns into ten titles you can film in order. Every video links to YouTube, and every idea names the outlier it is modelled on.
- Outlier videos analysed
- 12
- Biggest multiple in the set
- 58.2xon a 19.4K-subscriber channel
- Idea number one
- A day in the life of a [business] owner in [town]
The pattern that wins: Day in the life plus place. Waianae, Italy, Canada: the place is the search; the day is the trust.
No signup. The same report exists for thirteen other audiences: see all 14 viral ideas reports.
Preview, opens the full reportLocal and service-business channels, broken down
Full breakdowns of channels built on a local business or a service trade, from a real-estate brokerage to a coffee micro-business, with the format mix and reach ratio you can measure against:
OutlierKit Channel Analysis
Ryan Serhant
Luxury real estate & sales
- Subscribers
- 1.5M
- Avg views
- 345.3K
- Total views
- 180.6M
OutlierKit Channel Analysis
BiggerPockets
Real estate investing
- Subscribers
- 1.3M
- Avg views
- 30.4K
- Total views
- 127.9M
OutlierKit Channel Analysis
The Linehan Family
Goan Food & Local Business Storytelling
- Subscribers
- 43.5K
- Avg views
- 5.7K
- Total views
- 995.9K
OutlierKit Channel Analysis
E-Egg Coffee
Local Beverage & Micro-Business Vlogging
- Subscribers
- 3
- Avg views
- 156
- Total views
- 2.0K
Stats are from our most recent snapshot of each channel. For live numbers, outlier videos, and up-to-date revenue estimates, run a fresh analysis on OutlierKit →
Why this exists
YouTube research used to mean 30 open tabs and a spreadsheet nobody kept up to date. So the call got made on gut.
I built OutlierKit to do that pull for you. It compares every video to its own channel's normal, so the real winners stand out. Use OutlierKit MCP in Claude, ask in plain English, and get back the table you were about to build by hand.
Aditi, founder of OutlierKitName your trade and city. Get your questions.
Free trial · 30 credits · No credit card
Find my city's questionsQuestions
What is YouTube intelligence for local businesses?
It means answering the questions local buyers search on YouTube before they hire. OutlierKit shows the questions and who answers them now.
Does OutlierKit cost money?
Yes. Plans start at $29 a month. Pro is $49 a month and adds OutlierKit MCP. Max is $199 a month for teams tracking 50 or more channels. Every plan starts with a free trial, no credit card.
What is OutlierKit MCP?
It puts OutlierKit inside Claude. Ask in plain English and get the finished table back. It comes with Pro, Max and the free trial, and everything also works in the OutlierKit app.
Does my small town have search volume?
Some towns are too small to show volume. Research the question without the town, then add your town to the title.
Which local businesses does this suit best?
Trades where buyers research first: real estate, home services, clinics and builders.
Who is this not for?
National brands should see For Businesses. Independent experts should see For Personal Brands.
How do I get started?
Start the free trial. Then add outlierkit.com/mcp as a connector in Claude. It takes two minutes.