For teachers and explainer channels
Get lesson ideas students are searching for on YouTube
See which lessons people search for, and which explainers already win. Ask OutlierKit MCP in Claude. Plan the next lesson.
Free trial · 30 credits · No credit card
4.9/5 on Product Hunt · 20K+ creators use OutlierKit
I teach economics on YouTube. Which lessons are people searching for, and is anyone winning them?
keywords_researchoutliers_searchvideos_getEstimated monthly searches for four economics lessons:
| Lesson | Monthly searches |
|---|---|
| Stagflation | 44.2K |
| What is inflation | 16.2K |
| What are interest rates | 13.2K |
| How credit card interest works | 7.2K |
Teach stagflation first. It draws 44K searches a month. A 3.9K-subscriber channel's stagflation video drew 16K views, 21 times its average, so the lane is open.
How educators use OutlierKit
Ask OutlierKit MCP in Claude
Copy a prompt. Paste it into Claude. Get the answer back.
I teach [subject]. Find 10 lesson topics people search for on YouTube, ranked by monthly volume.
- You get
- 10 lesson topics
- Tools called
- keywords_research
- Cost
- 2 to 10 credits per tool call
For each topic, find the explainer that beat its channel's average. What format did it use?
- You get
- The format to copy
- Tools called
- outliers_search
- Cost
- 2 to 10 credits per tool call
Read the comments on the top 3 explainers. Where did students get stuck?
- You get
- Your next lesson
- Tools called
- videos_comments
- Cost
- 2 to 10 credits per tool call
New to OutlierKit MCP? Connect it to Claude in two minutes. Prefer your own dashboards? Use the API.
OutlierKit MCP vs planning from the syllabus
| OutlierKit MCP in Claude | By hand | The syllabus | |
|---|---|---|---|
| Lessons in demand | Topics ranked by what people search for. | Guessing | Last year's plan |
| Formats that teach | The explainer style that beat averages. | Habit | Lecture format |
| Real confusion | Where students got stuck, from comments. | Reading comments | Exam results |
| Cost | From $29 a month. OutlierKit MCP on Pro. | Your evenings | Free, but fixed |
Lesson picks, backed by real numbers
"Stagflation" gets an estimated 44K searches a month, nearly three times "what is inflation". NZ Everyday Investor, a 3.9K-subscriber channel, drew 16K views on a stagflation video, 21 times its average.
High demand and few strong answers make the best next lesson.
10 YouTube video ideas for educational channels, backed by what is going viral in STEM exam prep
We pulled the 12 videos beating their own channel's average in STEM exam prep on 8 September 2026, worked out why each one won, and turned the patterns into ten titles you can film in order. Every video links to YouTube, and every idea names the outlier it is modelled on.
- Outlier videos analysed
- 12
- Biggest multiple in the set
- 25.6xon a 9.9K-subscriber channel
- Idea number one
- The [subject] advice I wish someone gave me before [exam]
The pattern that wins: Wish-I-knew beats how-to. The advice I wish someone gave me, advice for my past self: the regret frame did 25.6x and 3.5x on different channels.
No signup. The same report exists for thirteen other audiences: see all 14 viral ideas reports.
Preview, opens the full reportExplainer channels, broken down
Full breakdowns of educational channels at different sizes, with the format mix and reach ratio you can measure your own channel against:
OutlierKit Channel Analysis
Kurzgesagt
Animated science
- Subscribers
- 25.3M
- Avg views
- 10.1M
- Total views
- 3.7B
OutlierKit Channel Analysis
Cleo Abram
Optimistic tech explainers
- Subscribers
- 8.3M
- Avg views
- 5.0M
- Total views
- 2.9B
OutlierKit Channel Analysis
Economics Explained
Economics (faceless)
- Subscribers
- 2.9M
- Avg views
- 837.1K
- Total views
- 366.6M
OutlierKit Channel Analysis
The School of Life
Philosophy & psychology
- Subscribers
- 9.7M
- Avg views
- 820.6K
- Total views
- 993.8M
Stats are from our most recent snapshot of each channel. For live numbers, outlier videos, and up-to-date revenue estimates, run a fresh analysis on OutlierKit →
Why this exists
YouTube research used to mean 30 open tabs and a spreadsheet nobody kept up to date. So the call got made on gut.
I built OutlierKit to do that pull for you. It compares every video to its own channel's normal, so the real winners stand out. Use OutlierKit MCP in Claude, ask in plain English, and get back the table you were about to build by hand.
Aditi, founder of OutlierKitName your subject. Get your next lessons.
Free trial · 30 credits · No credit card
Find my next lessonsQuestions
What is YouTube intelligence for educational channels?
It means choosing lessons by what learners search for and which explainers already work. OutlierKit shows both.
Does OutlierKit cost money?
Yes. Plans start at $29 a month. Pro is $49 a month and adds OutlierKit MCP. Max is $199 a month for teams tracking 50 or more channels. Every plan starts with a free trial, no credit card.
What is OutlierKit MCP?
It puts OutlierKit inside Claude. Ask in plain English and get the finished table back. It comes with Pro, Max and the free trial, and everything also works in the OutlierKit app.
Does it work for niche subjects?
Yes. Smaller subjects have less search volume, but the outlier signal still shows which explainers beat their channel.
Where do the search volumes come from?
From OutlierKit's keyword research data. Treat them as estimates and use them to compare lessons against each other.
Who is this not for?
Coaches selling programs should see How Coaches Use YouTube Research. Newsrooms should see For Newsrooms.
How do I get started?
Start the free trial. Then add outlierkit.com/mcp as a connector in Claude. It takes two minutes.