1of10 Pricing · 2026
Last verified: September 28, 2026
1of10 Pricing in 2026: $19 Basic, $89 Pro & What Credits Buy
1of10 repriced in September 2026. It now runs Free, $19 Basic, $89 Pro and a $4,999 yearly Ultra tier, and every plan gets the AI tools, metered by credits. Before you pay for outlier search, see how often outliers happen in your niche: our trending niches report measured how often videos in six niches beat their channel by 10x.
The short answer
TL;DR: 1of10 pricing at a glance
- •The Free plan costs $0/month, with 60 credits, 1 channel and research capped at 5 results.
- •Basic costs $19/mo (or $180/yr, $15/mo) with 150 credits and up to 3 channels.
- •Pro costs $89/mo (or $828/yr, $69/mo) with 1,000 credits, unlimited channels and paid seats.
- •Ultra costs $4,999/yr (about $417/mo) with 3,500 credits plus group coaching. Every plan gets the AI tools, and research never uses credits.
How much does 1of10 cost?
1of10 Basic costs $19 a month, or $180 a year. Pro costs $89 a month, or $828 a year. The Free plan costs $0 with 60 credits and capped research. Ultra costs $4,999 a year with 3,500 credits and group coaching. Every plan, Free included, gets the AI thumbnail generator, AI video editor, title and idea generator and Optimize. Credits meter those tools; research never uses credits. The key decision is how many credits you burn, because that is the jump from $19 to $89.
Facts at a glance
| Fact | Value |
|---|---|
| Free plan | $0: 60 credits/month, 1 channel, research capped at 5 results |
| Cheapest paid plan | Basic: $19/mo, or $180/yr ($15/mo), 150 credits/month |
| Top self-serve monthly plan | Pro: $89/mo, or $828/yr ($69/mo), 1,000 credits/month |
| Top tier | Ultra: $4,999/yr (about $417/mo), 3,500 credits/month plus coaching |
| AI tools | On every plan, Free included, metered by shared credits |
| Research tools | Never use credits (outlier search, thumbnail search, formats, tracking) |
| Yearly discount | Saves 20% on Basic and Pro |
| Refunds | 7-day money-back guarantee |
| Teams or 10,000+ credits | Talk to sales |
Plan Breakdown
What does each 1of10 plan include?
Four tiers with the same tools. The real choice is how many credits you need: 150 on Basic or 1,000 on Pro. Each card shows the cost and who the plan fits.
Free
$0
60 credits/month · 1 channel
Real research with a cap: outlier search and thumbnail search show 5 results, and trending formats shows the top 3. The AI tools are here too, but 60 credits is about 15 thumbnails or one short edited video a month.
Best for: Creators testing outlier research
BasicMost popular
$19/mo
$180/yr ($15/mo)
150 credits/month · up to 3 channels
Full research with no result caps, plus the same AI tools as every tier. 150 credits covers about 37 thumbnails, 18 title or idea runs, or 3 edited videos of up to 30 minutes. It is a single-user plan.
Best for: Solo creators who mostly research
Pro
$89/mo
$828/yr ($69/mo)
1,000 credits/month · unlimited channels
Everything in Basic with almost 7x the credits: about 250 thumbnails, 125 title or idea runs, or 20 edited videos of up to 30 minutes. It adds unlimited channels and paid seats for a team.
Best for: Heavy AI users and small teams
Ultra
$4,999/yr
About $417/mo, yearly only
3,500 credits/month · coaching
3,500 monthly credits plus group coaching and a private community. Past 10,000 credits a month, or for a team setup, 1of10 asks you to talk to sales.
Best for: Creators who want coaching with the tool
Credits
What do 1of10 credits buy?
An AI thumbnail costs 4 credits, a title or idea run costs 8, and an Optimize run costs 18. An edited video costs 50 credits for up to 30 minutes. Research tools never use credits. So Basic's 150 credits buys about 37 thumbnails or 3 short edited videos, and Pro's 1,000 buys about 250 thumbnails or 20 edited videos.
| Action | Credits |
|---|---|
| AI thumbnail | 4 |
| Title or idea run | 8 |
| Optimize run | 18 |
| Edited video, up to 30 min | 50 |
| Edited video, up to 60 min | 90 |
| Edited video, up to 90 min | 130 |
| Outlier, thumbnail and format search | 0 |
Billing
Should you pay for 1of10 annually or monthly?
Yearly billing saves 20%. Basic drops from $19 to $15 a month ($180 a year), and Pro drops from $89 to $69 a month ($828 a year). Ultra is yearly only.
| Plan | Monthly | Annual (per month) | Paid up front |
|---|---|---|---|
| Basic | $19/mo | $15/mo | $180/yr |
| Pro | $89/mo | $69/mo | $828/yr |
| Ultra | Not offered | About $417/mo | $4,999/yr |
Every paid plan carries a 7-day money-back guarantee. Verify on 1of10.com/pricing.
The Verdict
Is 1of10 worth it?
Match your need to the verdict. 1of10 is strongest at one specific job:
Finding outlier and breakout videos in a niche
Worth itOutlier discovery is what 1of10 is built for, and research never uses credits. Basic at $19 a month removes the Free result caps.
AI thumbnails, titles and ideas
Worth it on Basic150 credits covers about 37 thumbnails or 18 title runs a month. That is enough for a weekly upload schedule.
AI video editing
Worth it on ProEach edited 30-minute video costs 50 credits. Pro's 1,000 credits covers 20 of them; Basic covers 3.
Tight budget or occasional research
Free plan firstThe Free plan gives capped research and 60 credits for $0. Test it before you pay.
Programmatic access or building on the data
Look wider1of10 has no public API and no MCP server. If you need outlier and channel data in your own product or in Claude, an API-first tool fits better.
Decision Matrix
Which plan or tool should you choose?
Most creators should start on 1of10 Free and move to Basic once the result caps bite. Pro is for heavy AI use. The last three rows are the closest tools at a similar price.
| Tool | Best for | Choose it if | Starting price |
|---|---|---|---|
| 1of10 Free | Testing outlier search | 5 results per search and 60 credits a month are enough | $0 |
| 1of10 Basic | Solo outlier research | you want full research plus 150 credits for thumbnails and titles | $19/mo or $180/yr |
| 1of10 Pro | Heavy AI use and small teams | you edit video with the AI tools or need paid seats | $89/mo or $828/yr |
| 1of10 Ultra | Tool plus coaching | you want 3,500 credits, group coaching and a private community | $4,999/yr |
| OutlierKit Hobby | Experts and coaches who want outliers plus keyword volumes | you teach on YouTube and want keyword search volumes and deeper niche research with your outliers | $49/mo or $299/yr, 30-credit free trial |
| TubeLab Starter | Outliers plus niche revenue filters | you want RPM-based niche data with your outlier search | $29/mo or $288/yr |
| vidIQ Boost | Keyword scores and daily ideas | you want everyday SEO tools more than an outlier database | $19/mo or $199/yr |
If You Want More Than Outliers
Is there a broader tool than 1of10?
1of10 is cheaper to start. Basic costs $19 a month against OutlierKit Hobby at $49, and 1of10 has a Free plan where OutlierKit has a 30-credit trial. If price is the deciding factor, start with 1of10. OutlierKit earns its place on depth: keyword research with search volumes, broader channel and niche analysis, and API and MCP access on its Pro and Max plans. Every plan also writes titles, the description and hashtags, and chapters, and reviews your script. It is built for experts, consultants and coaches who teach on YouTube. 1of10 has no API and no MCP server.
See the full feature-by-feature breakdown in OutlierKit vs 1of10.
1of10 pricing FAQ
How much does 1of10 cost per month?+
1of10 Basic costs $19 a month, or $180 a year ($15 a month). Pro costs $89 a month, or $828 a year ($69 a month). Ultra costs $4,999 a year, about $417 a month. There is also a Free plan at $0 with 60 credits a month. Past 10,000 credits a month, or for a team, you talk to sales. We verified these figures on 1of10.com/pricing on September 28, 2026.
Does 1of10 have a free plan?+
Yes. The Free plan costs $0 and includes 60 credits a month and 1 channel. Research is capped: outlier search and thumbnail search show 5 results, and trending formats shows the top 3. The AI tools are on the Free plan too, metered by the same credits.
What is the difference between 1of10 Basic and Pro?+
Both plans get the same research tools and the same AI tools. The difference is scale. Basic ($19 a month) gives 150 credits a month, up to 3 channels and one user. Pro ($89 a month) gives 1,000 credits a month, unlimited channels and paid seats for a team. Pick Basic if you mostly research. Pick Pro if you edit video with the AI tools or need more than one seat.
How do 1of10 credits work?+
The AI tools share one monthly credit pool. An AI thumbnail costs 4 credits, a title or idea run costs 8, an Optimize run costs 18, and an edited video costs 50 for up to 30 minutes (90 for 60 minutes, 130 for 90 minutes). Research tools such as outlier search, thumbnail search and trending formats never use credits.
Is 1of10 worth it?+
1of10 is worth it if your core need is finding outlier and breakout videos in a niche. Research never uses credits, and Basic at $19 a month removes the Free caps. Pro at $89 a month pays off if you edit video with the AI editor, since each 30-minute edit costs 50 credits. It fits less well if you need API or MCP access, because 1of10 offers neither.
Can I cancel 1of10 anytime?+
Monthly plans can be cancelled before the next billing date. 1of10 also offers a 7-day money-back guarantee. Yearly plans are paid up front, so cancelling after the guarantee window stops the next renewal. If you are unsure, start on Free or monthly billing.
Does 1of10 have an API?+
No. 1of10 is a web app and Chrome extension with no public API and no MCP server, so there is no supported way to pull its outlier and channel data into your own software. If you need that, an API-first option like the OutlierKit API (2 to 10 credits per call, included with Pro and Max plans) is a better fit.
Is 1of10 cheaper than OutlierKit?+
At the entry tier, yes. 1of10 Basic is $19 a month or $180 a year. OutlierKit Hobby is $49 a month or $299 a year. 1of10 also has a Free plan, while OutlierKit has a free trial of 30 credits and no free plan. OutlierKit's case is depth, not price: keyword research with search volumes, broader channel analysis, and API and MCP access on the Pro and Max plans.
Sources and method
Every price comes from 1of10's own pricing page, last verified on September 28, 2026 (the date at the top of this page), in US dollars. Plans and prices change, so confirm the current numbers before you buy. The worth-it verdict weighs documented plan terms and public reviews, not a paid test.
Sources
- 1of10 pricing page: plan prices, credits and limits, re-checked 28 September 2026
- TubeLab pricing page: Starter price in the decision matrix, checked 27 September 2026
- vidIQ pricing: our dated read of the Boost price
Outlier research with keyword volumes and an API
OutlierKit pairs outlier detection with keyword search volumes, plus API and MCP access on Pro and Max. Start with a free trial of 30 credits.
See OutlierKit pricing